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What do people think of the MyWaitrose vouchers?
Vouchers are loaded every Wednesday (I received 6) – each 50p off a vegetable / eggs. I can only choose two. This can only be done on website. Once chosen, they are available on the app and can be used at checkout.
Did someone really get paid to come up with this?
No wonder JL group are unable to monetise their customer base.
I’m surprised they bother. M&S is as bad. Sticking with free coffee and newspapers was better.
One element of the M&S scheme that appealed was winning your basket. I think this should be the ONLY benefit. 1% of customers win their entire shopping basket and pay nothing.
Is this a great idea or not? It costs 1% of turnover, which is probably what a loyalty scheme is paying out anyway in nonsense rewards. The ‘surprise and delight’ element is huge. Think of the social media benefits.
Even better, assuming 2 shops per week, everyone would win once per year on average.
Sounds exactly like Co-op’s weekly offer. You also choose 2 items per week, and get 25/50/75p off depending on the item.
I’m surprised they bother. M&S is as bad. Sticking with free coffee and newspapers was better.
One element of the M&S scheme that appealed was winning your basket. I think this should be the ONLY benefit. 1% of customers win their entire shopping basket and pay nothing.
Is this a great idea or not? It costs 1% of turnover, which is probably what a loyalty scheme is paying out anyway in nonsense rewards. The ‘surprise and delight’ element is huge. Think of the social media benefits.
Even better, assuming 2 shops per week, everyone would win once per year on average.
If you think that’s bad, try Morrisons. My latest offers were 10% off a box of Ritz and 10% off a pack of little gem lettuce.
Not likely to get me in there to save 20p.
Oh sorry.. you dont have Morrisons in London, well you’re missing nothing 🙂
That’s an old offer format Waitrose has brought back. They dropped it without notice about 4 years ago. Which was very annoying.
ISTR you could select about 10 offers. Up to a certain date a few weeks into the 3 or 4 month period each ‘pool’ of offers was available to pick your 10 from, you could actually change your choices. So if you wanted to switch, or sometimes they added other offers later in the period, you could give up an existing unused choice and replace it.
I liked it a lot. Used to choose my offers depending which of the Waitrose stores I was about to spend large in, after a quick look round to ensure my targets were available. They might have thought it got too good when I was choosing my offers standing with my full basket in the queue to pay :-).
For 2 offers per week I won’t even look at the app. And without coffee even if I don’t always want it, or at least the idea of a free newspaper if I get there early enough, Waitrose is not in my routine and is now being considered alongside other supermarkets, instead of before others, most of the time. So I don’t start many shopping trips with Waitrose as I used to.
Sadly Lidl is heading that way and another supermarket I use is doing something similar in 2 month blocks. This type of promo doesn’t increase my overall spend on anything. It just bunches it onto the promos so my overall cost paid for same amount is less.
Why is this in the “London life” section – there’s Waitrose throughout the country.
Why is this in the “London life” section – there’s Waitrose throughout the country.
Only Londoners can afford to shop there.
Waitrose, M&S, John Lewis – all have totally pointless ‘loyalty’ schemes.
Why is this in the “London life” section – there’s Waitrose throughout the country.
Only Londoners can afford to shop there.
Would be a odd business model to have branches around the country with no customers.
Unlike some of the other MyWaitrose benefits, they may be getting suppliers to fund the vouchers. Could work out commercially even if it gets less engagement from the customers.
No vouchers in my account even though we get a delivery more or less every week. Says I need to scan in store more to get them 🤦
Why is this in the “London life” section – there’s Waitrose throughout the country.
Not sure which other sub-forum where this might be more appropriate. Rob could add a sub-forum for ‘pointless loyalty schemes’.
Unlike some of the other MyWaitrose benefits, they may be getting suppliers to fund the vouchers. Could work out commercially even if it gets less engagement from the customers.
Don’t think that’s the case here as all vouchers were for veggies and eggs.
In contrast, Tesco could be doing that as I see more Clubcard prices for branded products. Though the cynic in me thinks Clubcard prices are their ‘normal’ prices now while they have jacked up non-Clubcard prices.No vouchers in my account yet either. Maybe rolling out in phases as it said it starts on the 23rd.
Unlike some of the other MyWaitrose benefits, they may be getting suppliers to fund the vouchers. Could work out commercially even if it gets less engagement from the customers.
Don’t think that’s the case here as all vouchers were for veggies and eggs.
In contrast, Tesco could be doing that as I see more Clubcard prices for branded products. Though the cynic in me thinks Clubcard prices are their ‘normal’ prices now while they have jacked up non-Clubcard prices.Yes it seems to be the case now that no special offers are available without a Clubcard (which is quite a US model) and the offers are basically what they used to generally run anyway.
So many people do get triggered about the weirdest of things…
Waitrose, M&S, John Lewis – all have totally pointless ‘loyalty’ schemes.
This would be a really good idea. With a bit of luck the topic would be eagerly watched by loyalty professionals.
Yes it’s clear these offers are mostly funded by suppliers.
If it’s clear to me prices have risen to fund other people’s discounts (such as was very noticeable in the Morrison’s I used to use and in past 2 years in Waitrose) or discounts only to those with ‘loyalty’ cards this reduces my likelihood of sticking to a supermarket. I go by net price and I like fairness.
So many people do get triggered about the weirdest of things…
So @Sloth….
How many times a week do you fly?
How many times a week might you buy food?So many people do get triggered about the weirdest of things…
So @Sloth….
How many times a week do you fly?
How many times a week might you buy food?The answers to the above are irrelevant. We all have to food shop and we all choose to fly. And we all mostly have a choice of where and how we do that and if we dont like the choice on offer we can go elsewhere.
BA gets complained about day in and day out on here, its evident they are not that bothered as they have done little to change anything despite that silly email from Sean Doyle, they will continue as they are and they will continue to sell millions of seats. They are a decent airline, not the best I agree but they provide a decent service on the whole. People who dont like it are free to fly elsewhere
I used to shop mainly in Sainsburys, occasionally in Waitrose but during the start of the pandemic, Waitrose was the only one I could get a delivery slot with and I continue to shop online with them to show loyalty to them for that. Im sure there is the equivalent of me who favours Sainsburys over Waitrose for exactly the same reason in reverse. We on here are a small sub section of people who care about points etc but the vast majority of the population doesn’t care which is why the various companies dont feel the need to make the various schemes/offers etc too good. People will food shop and fly regardless
I try and take advantage of as many opportunities as I can (like he rest of us on here) but at the end of the day why do the companies care about a few people saying the offers are not as good?
- This reply was modified 55 years, 4 months ago by .
For me the craziest thing about these offers is that, once you’ve chosen and saved your 2 weekly offers, they are not automatically applied when you scan your loyalty card in store. You apparently have to scan the app/loyalty card and then apply each offer individually from the app for them to trigger!
One day, treat your customers loyally and they will be loyal, will come back into focus. For a while.
the newspapers and coffee must have cost so much money. Sad to see it go but not surprised. I often wander down to the little waitrose on a saturday, am spending the 7.50 or so required (it’s £10 including the cost of the paper) anyway and then they give me a paper that costs 33% of my spend. Nuts!
Giving away a newspaper isn’t exactly targeting long term customers given I don’t know anyone who isn’t retired who reads one
the newspapers and coffee must have cost so much money. Sad to see it go but not surprised. I often wander down to the little waitrose on a saturday, am spending the 7.50 or so required (it’s £10 including the cost of the paper) anyway and then they give me a paper that costs 33% of my spend. Nuts!
Incremental cost of a machine coffee must be on the order of 10p
Would Waitrose have been paying full price for the newspapers? I thought it was some sort of deal to boost their circulation
John Lewis Partnership have lost their way. 43% of their reviews on trustpilot are bad. From multiple first hand experiences, their aftersales service is a joke and their exec complaints teams talk down at you and insist the law doesn’t apply to them (they eventually resolve as goodwill whilst talking down at you, they don’t acknowledge the law). They habitually fob you off to the manufacturer even though your contract of sale is with them.
It’s only a matter of time before big big changes are inevitable (ala Debenhams). It’s a shame but I guess times change.
Waitrose is decent but as stated by others too, the loyalty scheme is illogical. I suspect without their food offerings, both M&S and JLP would be finished.
the newspapers and coffee must have cost so much money. Sad to see it go but not surprised. I often wander down to the little waitrose on a saturday, am spending the 7.50 or so required (it’s £10 including the cost of the paper) anyway and then they give me a paper that costs 33% of my spend. Nuts!
Newspapers would have been free or close to, for them. But staff time handling them might have been significant.
I think replacing a good decent offer with something that’a clearly pretty much worthless waa just a way of basically cancelling their loyalty perks but not saying so.
I spend less than 10% of the money I used to spend in Waitrose each year now.
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