Bink – is it any good?

[Barraclough]

Is Bink worth using? My wife recently signed up for the BA AmEx plus card which gives access to Bink which gives cashback type rewards for online and in-store use of the card. It seems an alternative to BA’s eStore and Virgin’s Shops Away not to mention TopCashback. Having done a search of HfP to see what it had to say about Bink virtually all the articles and reader comments were from around 2017 and not exactly glowing. Barclays though is utilising it for its rewards partnership. Is it any good?

[Charles Martel]

I signed up via the iOS app, added a card, couldn’t see any offers – only the option to save my loyalty cards, which I have in my Apple Wallet. Seems pointless to me.

[Rob]

Bink started off as a customer facing business, but pivoted and effectively became a ‘behind the scenes’ provider of card based offers. They are no different to Fidel or Reward who power the same services for other banks.