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@memesweeper – I agree! I think that any concept that one is somehow treated differently by cabin crew on any airline as a reward ticket holder is in the head rather than any reality. The only different treatment we have experienced, and only on BA, is that my wife feels she is regularly treated as a second class citizen vs male passengers by male and female BA crew.
Hotels are a totally different ball game where guests are definitely treated differently depending on how and how much they have paid as well as how they are dressed and their demeanour/attitude etc. Once one is ‘demanding’ benefits the game is already lost.
My wife feels exactly the same
I don’t think cabin crew know what fare you’ve paid or not paid, they know if you are Gold which might influence their behaviour a bit. But in my experience, BA crew are generally great, can be less great if understaffed and dealing with a large cabin, and occasionally just not very good. As others have said, treat people as you would expect to be treated and most of the time it pays rewards.
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