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How do you get a British Airways Club Premier card?

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Most people think that the British Airways Club tiers are Blue, Bronze, Silver and Gold.  There is also Gold Guest List, but it is a subset of Gold and does not have its own membership card, unless you count adding the letters ‘GGL’ to the corner of a normal Gold one.

There is, however, another elite tier you may not know about – British Airways Club Premier.

This is the card you get (at least before British Airways Club was launched – it may have been tweaked last week):

How do you get a British Airways Club Premier card?

How do you get a British Airways Club Premier card?

This information is taken from official British Airways guidelines I saw, although the guidelines are now a few years old and are likely to have been updated.

The aim of Premier is to keep on the good side of people who control the travel budgets at British Airways’ largest corporate accounts.

In order to get a British Airways Premier card, you need to control a travel budget which spends at least £2 million per year with British Airways.

Importantly – and this is taken verbatim for the guidelines – giving someone a Premier card:

“will not always reflect the revenue generated for British Airways by the company, but should be based upon the individual’s ability to influence travel policy”

How do I apply?

You don’t.  Based on the (now dated) guidelines I have, you need to befriend a member of the British Airways board or a key sales manager.  They will submit an application on your behalf.

Five other BA executives (specified people, not random staff) must ‘second’ the application, including the British Airways Chief Operating Officer.

How do you get a British Airways Premier card?

How many British Airways Premier cardholders are there?

It was 850, at the time of publication of the guidance notes I saw which go back a good few year.  However, Alex Cruz made a decision to cull the ranks when he was CEO and last time I heard the number was nearer 450.  The card was allegedly removed from various high profile celebrities and sports stars who had no commercial value to the airline.

What do you get if you are a British Airways Premier cardholder?

What you DIDN’T get, interestingly, was tier points according to the BA guidance, although I believe that this has changed.  Perhaps the introduction of lifetime status criteria meant that Premier members still wanted to track their points?

As a Premier, you receive all of the benefits of British Airways Gold membership plus (we think):

  • use of the Special Services team at key airports
  • personal escort to/from aircraft, even at remote stands
  • access to British Airways lounges at all times, even if the member is not flying on British Airways
  • ability to bring two guests into a lounge (a Gold member can only bring one guest)
  • access to the top lounge (The Concorde Room at Heathrow Terminal 5, presumably now the Chelsea Lounge at New York JFK) irrespective of class of travel
  • ability to give Gold status and 2 x Silver status to friends
  • an annual upgrade voucher, allowing a single cabin upgrade for two people – this is the same as the Gold Guest List GUF2 voucher

Only the first three benefits above offering something genuinely above what a Gold Guest List member of British Airways Club would get.

Not a bad deal if you can get it …. but don’t get your hopes up.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (72)

  • Duck Ling says:

    Sorry, typo, only the Qantas lounge/tier is called Chairmans, Virgin Australia’s invite only tier/lounge is called ‘Beyond’.

  • RC says:

    Whatever you pay for a ticket, or whatever your status, you still end up on filthy planes that are often late or cancelled. Even with a black card thing.
    There’s definitely Bribery Act issues (and therefore POCA) where the providing the card could sway decision makers in ways unfavourable to competitor bids or their shareholders.

    • Throwawayname says:

      …and that’s why I avoid BA and LHR in general – the T2 lounges are nice places to wait, but I don’t really want to spend umpteen hours waiting.

    • WiseEye says:

      Do you think the CEO of PwC is running the travel procurement process?

      • PH says:

        The optics aren’t great either way.

        • WiseEye says:

          I think the optics are fantastic – company ensures high quality service for key people who represent their most important customers. I will wager that BA’s legal counsel have been all over this from an anti-bribery perspective.

          • PH says:

            In the USA maybe, but not in the UK media and public discourse environment

  • Ken says:

    People appear to have lost the plot here.

    It’s proportionate to the level of spend.

    It has an obvious and direct marketing and promotional value – look how good our services is (ahem).

    It has no realisable value to the recipient- it can only be used by them.

    It obviously has a value but it’s subjective, will depend on how much travel is done (much of which is probably on company business), and the marginal cost of BA providing it isn’t excessive.

    It’s unlikely to have undue influence if it’s a CEO or CFO of a FTSE 250 company.
    BA have processes for issuing & reviewing.

    Utterly insane that someone thinks shareholders might think this is a poor use of a marketing tool.

    The crappiest premier league hospitality at one of the top 6 clubs start at about £500 per person and this is a seat in the corner.
    Formula 1 hospitality gets close to £5k at some gaff in Northamptonshire, never mind an overseas jaunt.

    What do you think the costs of taking clients to MPIM in Cannes are ?
    The tickets are nominally about £2k each and many law firms will have chartered a yacht for the week to host staff and guests.

    • Throwawayname says:

      It just seems a really old-fashioned way of doing business which is fraught with unnecessary risks in the context of the 21st century workplace- whether it’s the ‘optics’ of undue influence on purchasing decisions, the perceived privilege of certain demographic groups, people getting drunk and sexually harassing each other on them yachts etc.

      • WiseEye says:

        When I think of all the “risky” contexts (e.g. alcohol consumed, risk of harassment) that the CEO/COO/President of a major corporation will find themselves in throughout a year, I am not sure the Concorde Room would spring to mind as a concern. And, in any event, they would be there anyway as they would very likely be flying in First.

  • Josh B says:

    Ah yes, the card for Norman in accounts to feel good on his annual economy jolly to wherever’s cheapest…

  • Paul says:

    I am actually the proud owner of a premier card! Is it in my name, absolutely not. It was gifted to me by the EA of our retiring EMEA chairman (of an investment bank) of course it is absolutely worthless and expired now but it is still nicely placed in its original box with a black matching luggage tag.

    I should really attach these tags to my hand luggage in a ‘don’t you know who I am’ moment as I walk into the business lounge as a lonely silver.

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