Rotana joins Global Hotel Alliance, adding 80 properties

Global Hotel Alliance, which operates the loyalty scheme for 45 hotel brands including Kempinski, Anantara and NH, has added a new brand – Rotana.

Rotana operates 80 hotels across the Middle East, North Africa, Eastern Europe and Turkey.

Whilst there are no UK hotels today, it will open Centro Coombe Road in Kingston upon Thames during 2025. This will be a 31-key aparthotel.

All five Rotana brands – Rotana Hotels & Resorts, Rayhaan Hotels & Resorts by Rotana, Centro by Rotana, Arjaan Hotel Apartments by Rotana, and Edge by Rotana – will join GHA within the next 12 months.

GHA DISCOVERY will cover almost 950 hotels in 100 countries following the Rotana integration and has now topped 100 million members.

If you happen to be part of the existing Rotana Rewards programme, it will become Rotana DISCOVERY in due course. Your existing rewards balance will become DISCOVERY Dollars.

Philip Barnes, CEO of Rotana, said:

“At Rotana, we are committed to delivering exceptional hospitality experiences, and being part of GHA enables us to extend this promise to a global audience. GHA and Rotana share the same values – offering a guest-centric approach that gives travellers choice, flexibility, and meaningful rewards. With GHA DISCOVERY, we are enhancing the benefits available to our loyal guests while expanding our reach through a world-class alliance of independent hotel brands.”

We wrote an introduction to the GHA DISCOVERY loyalty scheme here. Whilst it is a cashback-based loyalty scheme, we recommend it for three reasons:

• you can get top tier elite status with GHA by staying at just three hotels in a calendar year, as long as each is with a different brand

• hotels generally respect the status – I had some excellent upgrades last year, including the Ciragan Palace in Istanbul (Kempinski), reviewed here, which ended up being named my ‘hotel stay of the year’ in my year-end round-up

• whilst the loyalty scheme is cashback based, regular bonus promotions mean that you can earn large sums – a Titanium member (top tier, can be done in three stays) gets 7% back, for example, but a triple points promotion lifts that to a whopping 21%

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