Maximise your Avios, air miles and hotel points

When should you transfer hotel loyalty points to frequent flyer miles?

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All of the major hotel points currencies allow you to transfer your points into airline miles.  You will often find the airlines encouraging it – British Airways used to offer regular 25% to 35% bonuses when you moved hotel points into Avios, although we haven’t seen this offer for a while now.

Today, I want to consider if it ever makes sense to transfer hotel points to airline miles.

The starting point for the discussion is that in general, hotel points are best redeemed for hotel stays.

transferring hotel loyalty points to frequent flyer miles

How many Avios would you get for the points cost of a £300 hotel night?

Let’s look at the hotel points you would need for a redemption valued at roughly £300 per night, and how many Avios you would receive if you converted the hotel points instead.

Based on a £300 room you would get roughly the following number of Avios instead:

  • Accor Live Limitless – 17,000 points (for a €340 voucher) = 17,000 Avios in Iberia Plus or 8,500 Avios in British Airways Club
  • Marriott Bonvoy – 60,000 points = 25,000 Avios (rate is 3:1 but you get a 5,000 Avios bonus for converting 60,000 points)
  • World of Hyatt – 25,000-30,000 points = 10,000-12,000 Avios (note that Avios transfers are not currently available – it isn’t clear if this is permanent or not)
When is it worth transferring hotel loyalty points to frequent flyer miles?

With the exception of Marriott Bonvoy, where converting to miles is not a bad deal (you get 25,000 Avios for the points usually required for a £300 hotel room), you are generally better leaving large stashes of hotel points where they are.

Assuming you value Avios at 1p each, you are lucky to get 50% of the value of the equivalent hotel room and often a lot worse.

Marriott Bonvoy is the only scheme where I could justify moving my points into airline miles.

Your personal travel plans also make a difference here

You generally get the best value from hotel points in expensive cities like London or New York.  If your travels take you more to Lyon or Newcastle then your hotel points may be worth less to you.

Why? Because most semi-revenue based schemes (Hilton, IHG, Marriott) still have some sort of top-end cap in place. Hilton Honors, for example, rarely goes above 150,000 points per night. This means you still get outsize value on peak dates in peak cities.

If you find yourself just a few Avios short of an award, transferring from a hotel programme may be a better deal than buying Avios from British Airways.

If you only have a small amount of hotel points, it is a different game. Apart from Hilton Honors, Radisson Rewards and Accor Live Limitless, where small balances can be used for a cash discount, a tiny number of points in a hotel programme can be of little use.

You may prefer to tidy up small hotel balances by converting to Avios.  If you will never earn enough hotel points for a free room, you might as well convert.

transferring hotel loyalty points to frequent flyer miles

Expiry dates may prompt you to convert

Expiry dates can also be an issue and can prompt a transfer out to an airline. We have dedicated articles looking at the expiry rules of the major hotel schemes:

Hotels points can be a way to build an airline balance away from Avios

The other thing to remember is that the hotel chains convert to many airlines, often over 20Marriott Bonvoy has 39 airline partners.  Perhaps you will get more value converting to another scheme?

Marriott Bonvoy is often the only UK partner for a lot of niche airline programmes such as Air Canada Aeroplan and American Airlines AAdvantage. The Marriott Bonvoy American Express is the only way to earn their miles via daily spend as a UK resident.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

Here’s my final thought. You can transfer IHG One Rewards points to someone else for $5 per 1000, Hilton Honors points for free via the Points Pooling option and Marriott Bonvoy points for free via their online tool. Hyatt allows you to transfer points for free if both accounts have had a cash stay in the last year.

Perhaps a transfer to someone who can use a larger total to book a better hotel room for themselves is a better deal than a handful of Avios for yourself?


best hotel loyalty promotions

Hotel offers update – April 2025:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points?

  • Hilton Honors is offering a 100% bonus when you buy points by 29th May 2025. The annual purchase limit is also increased to 240,000 points pre-bonus. Click here to buy.
  • World of Hyatt is offering a 25% discount (equivalent to a 33% bonus) when you buy points by 14th April 2025. Click here to buy.

Comments (15)

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  • J Rawlinson says:

    Is it possible then to transfer Virgin Miles to Hilton Honours then transfer to ba Avios? – due to the disappointing change in the Virgin miles Rewards scheme 😵‍💫
    Also I stayed in Hilton hotels recently in the US. I did not realise they were Hilton as there was no clue in the hotel name.
    Is it possible to claim the Hilton Honours points does anyone know and if so how?

    • Rob says:

      If you booked directly via Hilton and you still have the confirmation reference from the booking email then, yes, you can retroclaim online. You won’t get points for bookings via Expedia etc or package holidays.

      You CAN go Virgin to Hilton to Avios but the dilution is so huge that its not worth it. Literally hundreds of ways to redeem Virgin Points via Virgin Red for 0.5p each which is far better than what you’re left with after a Virgin / Hilton / Avios transfer.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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