Viking is halving its Nectar points earning rate

This article is closed to new comments. Feel free to ask your question in the HfP forums.

• ChasP says:

  17 Dec17 December 03:01

  It’s not clear which Viking customers asked for their Nectar rewards to be halved…… We need to root these people out and have a quiet word with them.

  Love it !

  Iin reality you can phrase a question to get the answer the accountants want eg Virgin would like more seats to be available for reward bookings – even at a slightly higher price

  • AJA says:

    17 Dec17 December 08:29

    This retired accountant would caveat that sentence with “But beware of unintended consequences. If by slightly higher prices you actually mean a lot higher such that your savvy long-standing customers will see through this and realise it is a massive devaluation then think twice before you implement this change. There are risks to your reputation with such a strategy.”

    An accountant (and indeed any other business decision maker) who, to quote Oscar Wilde, knows the price of everything and the value of nothing is a bad accountant. Merely being able to quantify things, to measure things, to compare and analyse can make it easy to miss the bigger issues and opportunities of doing something different.

  • Scott says:

    18 Dec18 December 00:30

    I would assume the same people who want BA to “enhance” this and that 😉

• Dubious says:

  17 Dec17 December 04:53

  Aside from the new customer sign up promotion I’ve noticed they often have Nectar Bonus point promotions during the year – sometimes requiring a promo code Not enough to swing it but worth checking.

  Does Viking Direct get some benefit of being a Nectar partner aside from the direct marketing role? E.g. data?

  • Rob says:

    17 Dec17 December 07:48

    I suspect not.

• Callum says:

  17 Dec17 December 09:12

  They obviously mean that customers expressed more interest in the rewards than the nectar points, so they’re expanding the rewards and cutting back on nectar.

  They didn’t say that customers want to earn less, so I have no idea (other than trying to be sensational) people always act like this every time cuts are made…

• Greenpen says:

  17 Dec17 December 09:27

  I suspect most of the Nectar earning is done by employees of smaller companies who use it to order work stationery. A nice perk for them. Viking maybe interested in larger orders?

This article is closed to new comments. Feel free to ask your question in the HfP forums.