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I thought I’d found an Upper Class sweet spot for Virgin Points, but I was wrong

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As regular readers will know, the move to ‘dynamic pricing’ for Virgin Flying Club flight rewards seems to have been cover for slashing the number of reward seats available – if you use the definition of ‘available’ as ‘priced at a level you would want to pay’.

We published a lengthy analysis of dynamic pricing here.

Based on Heathrow departures, the ONLY routes where you have a fair chance of finding Upper Class Saver seats (ie sensibly priced ones) are New York, Washington, Bangalore, Boston, Mumbai and Riyadh.

Virgin Points best redemption

Even then, the need to find a return date at Saver level which matches your outbound means that you still have no guarantee of being able to book.

The situation has actually got worse since we did our analysis. As of yesterday lunchtime, the number of days with Upper Class Saver seats to Las Vegas for the whole of 2025 is five, for example.

And, of course, even if you book one of those five outbound dates, the chance of finding an inbound seat is equally slim.

However, I thought I had found a sweet spot

A reader flagged that there is a huge amount of Upper Class Saver availability between Manchester and Atlanta.

We didn’t look at Manchester departures when doing our initial analysis – scraping the pricing data for the Heathrow routes took long enough – so this one slipped through.

The key thing about Atlanta is that it is the base of Delta Air Lines, Virgin Atlantic’s 49% shareholder. Even if you don’t want to go to Atlanta itself, you will have no problem picking up a connection to pretty much anywhere in North America on Delta for cash or Virgin Points.

The reader was correct. Here are the number of dates with Upper Class Saver seats priced at 29,000 to 39,000 Virgin Points outbound:

  • January – 8
  • February – 15
  • March – 10
  • April – 7
  • May – 13
  • June – 6
  • July – 0
  • August – 10
  • September – 13
  • October – 13

Seats for the latter half of November and December 2025 are not yet bookable.

For most of the year, it’s looking pretty good. There are actually MORE Saver dates than indicated above, because I have only flagged dates priced at the lowest levels of Saver pricing. The majority of the dates indicated above are at the lowest 29,000 points level and if you are willing to pay 47,000 points each way there are LOTS more dates.

Virgin Points best redemption

And yet, and yet ….

It seemed too good to be true, and of course it was.

It is VERY easy to get from Manchester to Atlanta for 29,000 Virgin Points in Upper Class, one way.

Tough luck trying to get home though.

Perhaps foolishly, I assumed that if availability was relatively open flying TO Atlanta, it should be relatively open in the opposite direction.

More fool me.

These are the number of dates with Upper Class Saver seats priced between 29,000 and 39,000 Virgin Points flying from Atlanta TO Manchester:

  • January – 2
  • February – 2
  • March – 0
  • April – 0
  • May – 0
  • June – 0
  • July – 0
  • August – 0
  • September – 0
  • October – 0

It’s makes no sense

How can demand from Manchester TO Atlanta in Upper Class be so low that there are almost 100 days next year when you can fly at the ‘lowest of the low’ price of 29,000 to 39,000 Virgin Points one way, but only FOUR days in the entire year when you can fly back?

Obviously the fact that it’s a day flight outbound and a night flight inbound accounts for part of this – some travellers may only want to pay for Upper overnight – but is the difference so huge to effectively wipe out the lowest level of Saver availability?

To be fair, there are a handful of dates (25) where the return flight from Atlanta to Manchester is priced at 40,000 to 50,000 Virgin Points – it’s just that you never see them at the lowest price level. This means that, combined with a 29,000 to 39,000 points outbound flight, you can still do the return trip for under 90,000 points. This isn’t a bargain compared to the pre-changes pricing though.

Conclusion

I thought we’d finally found a small chink of daylight in the new Virgin Atlantic reward pricing chart. I was wrong.

We will keep digging on your behalf though. And, of course, there are a fair number of Upper Class Saver seats on Heathrow to New York, Washington, Bangalore, Boston, Mumbai and Riyadh – at least outbound.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (April 2025)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

Comments (86)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Greenpen says:

    BA also play the no return availability game. I can often find the going sector but not a suitable return redemption.

    • memesweeper says:

      … and this problem is particularly acute from the US to the UK, as is the case with Virgin here.

      • Mikeact says:

        That’s what comes of the US credit card industry, issuing tons of points……these changes are aimed squarely at the US market and the rest of us are part of the collateral damage it’s caused and if that means many (?) decide to walk, who cares….certainly not Virgin.

        • Ramsey says:

          Yes, the lack of regulation on the fees USA credit card companies can charge vendors, means they can offer massive points sign on bonuses to prospective customers. Of course, these fees are one of the contributing factors to the sky high prices all USA consumers now pay. I’m old enough to remember when things were really cheap in the USA.

        • john says:

          But that doesn’t make sense. The americans still have to get home again, so why are there seats available for them to do that but no seats going the other way?

          • Mikeact says:

            Of course it makes sense, they pay 100+ points to get over here, and it’s easy for them to select a homeward journey.
            Think of us and BA, US/WC…perhaps, and I say perhaps, it’s relatively easy to get WC/CW awards, but you try getting CW to get back…the US have grabbed them to get over here.

  • PeterF says:

    Thanks Rob for another well researched article and to the reader who flagged up the potential to travel from Manchester to Atlanta.
    I am hoping that if sufficient exposure is given to how unfair the Virgin change to dynamic pricing is, they will realise that their previously loyal customers are not as gullible as they think we are.
    As with the BA Brunch fiasco, if our efforts can bring about a wider exposure in the Times or Telegraph, it may result in a re-think.
    The problem with Virgin Atlantic is that they believe in their own SPIN!
    The points changes are clearly made for financial reasons, but rather than being upfront and admitting they need to improve profitability or create a war chest for the next aviation downturn, suggesting that the changes are a result of customer feedback or to improve customer choice is to insult people’s intelligence.
    My own experience of contacting Shai Weiss directly is that you get a reply based on “computer says no” and everything is controlled by their revenue management team, who are bean counters, and take no account of past or future loyalty.
    Although I have not flown on BA since 2006, as a direct result of these changes and a generous sign-up Avios bonus on the BA Amex card, I am travelling on BA to Miami in February instead of Virgin.
    I appreciate BA are not without their problems (punctuality and aircraft shortages being two of them) and I will miss the Upper Class Wing and Clubhouse but if people do not feel valued they go elsewhere.

    • Mikeact says:

      You don’t think Delta Airlines aren’t behind this..’You’re happy with our 49%, now do as you’re told’. ?

  • Paul R says:

    I am looking with increasing trepidation re my chances of using the VA companion voucher either return on Man- MCO return or Cape Town one way.
    Having spent an inordinate amount of time on the Man-Atl route over the past 30 years I am betting the connections from MCO are soaking up the turn availability. That routing always used to be a weird mix of business traffic and returnees from the land of Mickey.

  • Paul (another one) says:

    +1 for finding out what Virgin Red think. I had a look at some alternative uses for my stash and, as others have said, cruises have gone up a lot (plus many are now ex US).

    Which leaves the O2 and (at a stretch) some of the bearded one’s hotels.. which come in at 0.5p.

    I think it means that all the “aspirational” elements of VR are just too expensive; and with the VR advertising of VS flights too complicated; Virgin Red must be seeing the impact already.

  • Ross says:

    I am guilty of often upgrading the return only. An extra legroom seat out and PE or Upper return is preferable to PE both ways and can save a chunk, especially with a family of 5 where the kids save full UK air duty at 240ish each, so assuming this is a common tactic naturally the re-eye leg is going to be more saturated on any route.

    Also lamenting the changes although i was able to get a Vegas return for 65k points total recently, I have diverted most points to BA for the family trips.

  • jamestg86 says:

    TBH… this was coming. My Virgin balance is now 7 points, and I did 3 cruises at no cost whatsoever over the last few years.

    And let’s face it, BA will follow fairly soon, Get spending is my advice. I GUARANTEE I’m right on this one…

  • jamestg86 says:

    Just to add, as a Manchester based flyer, the way Virgin have screwed us, driven Thomas Cook out of business by flying the exact same routes, then pulled the majority of the routes. I’ll never touch Virgin again. Now we have nothing from Manchester unless you want Orlando, pretty much.

    Let’s not start on the promised Clubhouse. Vile company, and people are so sucked in by the marketing. Ridiculous. Crap food, Tarty trolley dollies who thing they’ve achieved something working for Delta on minimum wage, and tacky old planes from the outstations.

    • executiveclubber says:

      Do you usually resort to sexism to make a point?

    • AL says:

      First and foremost: your comment about their staff is unfair – you may not like the Virgin brand, or VS’ current business model, but references to their staff’s looks aren’t on.

      There has been a steady increase of modern airframes over the past year, I’ve found, especially during peak season. I suspect we’ll see more of this, and new deliveries bolstering numbers, until the eventual hand-back of the A333 fleet to the lessors.

      Personally, I find catering on VS to be hit-and-miss, but it’s usually more consistent in J than, say, BA. And, yes, the lack of Clubhouse investment is disappointing. MAN is a leisure-heavy airport – it’s developed its reputation as “high volume, low cost”. It is, therefore, going to attract leisure destinations more than, say, LHR or LCY might. There are more routes than MCO, though – ATL, JFK and the Caribbean spring to mind.

    • lochan says:

      I don’t think virgin will mind you not being a customer given your sexist and angry remarks. God forbid someone has to sit next to you though, that sounds like punishment for that person

  • Jan says:

    I usually travel Manchester to Atlanta then Delta to Fort Myers. (Return). All booked through the Flying club
    Due to dynamic pricing I saw outward bound journey to Atlanta October 2025 for 22,000 points. I spoke to flying club team explaining I needed the transfer to Fort Myers. They informed those dates were not available to them yet and I would have to book direct with Delta. As I take 2x 23kg bags this would mean paying for extra baggage both outward and inward. I decided to fly to Orlando and drive to my destination. Orlando to my destination 4.5 hours. Fort Myers to my destination 30mins. I have paid £398.63 in taxes plus 26000 points for a premium seat. I can’t book a return flight until beginning of January. I haven’t a clue how many points I will need or how much the taxes will be.
    My decision to continue saving virgin points will depend on cost of taxes and points for return flight

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