YOTEL London Shoreditch becomes a Four Points Flex hotel

Marriott’s new Four Points Flex brand has picked up its second London signing.

YOTEL London Shoreditch is leaving the chain – despite still being available on the YOTEL website – and switching to Four Points Flex.

The Marriott website – click here – says that it will open in December 2024, although the YOTEL site still lets you book into 2025.

The handful of Four Points Flex hotels already signed to the new chain have very small rooms, so a YOTEL conversion fits right in.

‘Queen’ rooms at YOTEL London Shoreditch are ‘9-15 sq m’ – it doesn’t say how small the tinier ‘Compact Queen’ rooms are. Some rooms are windowless, with some of those being underground.

Four Points Flex is not great in terms of Bonvoy rewards:

• you only get one elite night credit for every TWO nights you stay, so a one night stay gets you nothing

• you only earn 5 Marriott Bonvoy points per $1 compared to the usual rate of 10 per $1

The hotel is located on Cambridge Heath Road. According to the YOTEL website:

Surrounded by East London’s eclectic bars and restaurants, YOTEL London Shoreditch is among the best East London hotels for a modern stay in the heart of one of London’s most lively neighbourhoods. The hotel’s location is ideal for those seeking hotels in Bethnal Green: perfect for exploring Shoreditch, Brick Lane and Old Spitalfields Market. While at the hotel, try Revolve, known for its modern menu of food, drink and stylish design, or you can explore the fashion exhibitions at the Young V&A museum just next door. Near to major public transport routes, the hotel is also great for discovering other parts of London.

The hotel opened as a YOTEL in February 2022. It was already a conversion at that point – when it opened as a new-build in 2018 it was called the East London Hotel.

At the time, the hotel owners said:

“We are excited to be working with YOTEL as franchisor to our hotel and are looking forward to a successful and long-term partnership”

I assume that 2.5 years is not what they meant by ‘long-term’.

The Four Points Flex by Sheraton London Shoreditch East hotel website is here.

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How to earn Marriott Bonvoy points and status from UK credit cards (April 2025)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points.