News: direct Eurostar Amsterdam trains restart, Virgin Hotels Shoreditch joins Preferred
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News in brief:
Eurostar sets a date for direct Amsterdam services
There is good news for Eurostar passengers to the Netherlands. Eurostar has announced that direct services between Amsterdam, Rotterdam and London will resume on 10th February.
Services were suspended due to the major rebuilding project at Amsterdam Central, which had left Eurostar without the necessary space to undertake passport and security checks.
At present, you can take a train directly to Amsterdam, but for the return trip you need to take a separate service to Brussels and change to a London train.
We don’t know what will change in terms of facilities for Eurostar passengers when the new terminal opens, including whether or not there will be a Eurostar Premier lounge.

Two London hotels join Preferred Hotels
Whilst it has never made a big song and dance about it, the majority of properties in the Virgin Hotels chain can be booked via Preferred Hotels. Virgin Limited Edition hotels are also part of Preferred Hotels.
The new Virgin Hotels property, Virgin Hotels London Shoreditch, has recently joined too.
Preferred Hotels is a marketing group, similar to Leading Hotels of the World or WorldHotels, which allows independent hotels to benefit from a shared marketing platform and loyalty programme.
This means, when booking Virgin Hotels, you have the choice of booking direct and earning 5 Virgin Points per $, or booking via Preferred Hotels and earning points in their I Prefer programme.
It may depend on whether you have Virgin Atlantic elite status, since you will receive extra benefits at most Virgin Hotels properties for a direct booking.
What this does mean is that you should always check the Preferred Hotels website when booking Virgin Hotels or a Virgin Limited Edition property in case it has special deals for its members.
Preferred Hotels is currently offering 2,500 bonus I Prefer points for stays at Virgin Hotels London Shoreditch plus other new joiners to the brand.
You need to book via its website by 31st December and stay by 31st March 2025. Full details are on the I Prefer website here.
PS. Two odd quirks – Virgin Hotels Edinburgh doesn’t allow you to earn Virgin Points, and Virgin Hotels Las Vegas isn’t part of Preferred Hotels because it has a deal with Hilton’s Curio Collection.
The Newman has also joined Preferred Hotels
Whilst this isn’t linked to Virgin Hotels in any way, I also want to flag that The Newman hotel has also joined Preferred Hotels. This property doesn’t open until next summer but will be a very high-end 81 room boutique property on Newman Street in Fitzrovia.
Get a status match
According to a comment below, if you have elite status with another major hotel chain you can get an I Prefer status match before your stay by emailing members@iprefer.com with proof of status.
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Hotel offers update – April 2025:
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Want to buy hotel points?
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