SAS EuroBonus and Scandic Friends will allow status matching from 2025
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Here is some interesting news for anyone who currently has SAS EuroBonus airline status following the British Airways status match that SAS ran recently.
SAS and Scandic Hotels have signed a partnership to offer shared benefits across their combined 11 million programme members.
This will launch in the first quarter of 2025.

Details are thin at the moment
However, we do know that – in the first phase of activity – you will be able to match your SAS EuroBonus status to Scandic Hotels, and match your Scandic Friends status to SAS.
There will also be a ‘streamlined’ process for converting points between the two companies.
There are a couple of potential opportunities here for HfP readers:
- anyone who matched their British Airways status to SAS will now get high level status in Scandic Friends – even if you never stay at a Scandic property, you may be able to use that status to get a match with a chain you do use
- if you could get yourself elite status in Scandic Friends, either through stays or via a match from another hotel programme (I don’t know if Scandic Friends does matches) then you would be able to use this to get SAS EuroBonus status – which, due to their new SkyTeam membership, would get you elite benefits with Virgin Atlantic, Air France and KLM amongst others.
We don’t know any more at this point. We are told that “Additional enhancements and benefits will be rolled out later in the year [2025]” following the initial status matching period.
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