Get cheap Avios via the Nectar ‘Great Fruit & Veg Challenge’
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Yes, we’re in those dead days of August when there isn’t much real news to write about and we find we have too much time on our hands.
Which is how I came to look at the Nectar ‘Great Fruit & Veg Challenge’ and managed to get myself some cheap Avios ….

If you open the Nectar app, you’ll see details of the Sainsbury’s ‘Great Fruit & Veg Challenge’. Running to 17th September, it aims to encourage you to buy more fruit and vegetables.
The challenge works best for people who never buy fruit and vegetables in Sainsbury’s, because you should have very soft targets.
You may, like me, have had a quick look at the challenge and written it off as being too difficult. You may be wrong. It looks trickier than it is.
This is what Rhys and I both have:
- buy 10 portions of fruit and vegetables and get 500 Nectar points
- buy another 10 portions of fruit and vegetables and get 500 Nectar points
- buy another 10 portions of fruit and vegetables and get 500 Nectar points
…. for a total of 1,500 Nectar points.
1,500 Nectar points is worth:
- 938 Avios
- £7.50 to spend in Sainsbury’s or with another Nectar partner
- almost (if you get to 1,600 points) four free coffees in Caffe Nero, worth at least £13

The key point is the definition of ‘portion’
Where I went wrong, when I initially saw this offer, is that I assumed a ‘portion’ was a packet of fruit or vegetables.
It isn’t.
A ‘portion’ is 80g of fruit or vegetables, excluding potatoes. There are some other niche exclusions but the main one is potatoes.
This means that, if your target is 30 portions, you only need to buy 2.5kg of fruit and vegetables.
I popped into the Sainsbury’s Local near our office and they had 500g bags of carrots reduced to 49p from 60p, so I bought five. My wife will be pleased.
Carrots appear to be the best ‘price to weight’ product that isn’t excluded, although this may change depending on what is on offer.
For a total spend of £2.45, I triggered the full 1,500 Nectar points in one go. We also get carrot soup for a couple of days, I suspect. The Nectar IT is surprisingly good and you will have the bonus points in your account within a couple of minutes of leaving the store.
Regular shoppers at Sainsbury’s seem to be getting very high targets, eg 600 portions. However, if you rarely visit, or rarely buy fruit and vegetables when you do, you may well get the ’30 portions for 1,500 Nectar points’ offer that seems to be the baseline.
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How to earn Avios from UK credit cards (April 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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