Hyatt ‘in talks to buy The Standard hotels’
Links on Head for Points may support the site by paying a commission. See here for all partner links.
According to a report on Bloomberg yesterday, Hyatt is close to a deal to buy boutique hotel operator Standard International.
Negotiations are “in advanced stages” according to sources quoted.
Founded by Andre Balazs, The Standard properties are generally aimed at a young, hip audience, sitting somewhere (in my view) between Marriott’s EDITION and W brands.
There aren’t many of them, but they are in places where you may want to be:
- London (St Pancras)
- Ibiza
- New York (East Village)
- New York (Meatpacking District)
- Miami Beach
- Bangkok
- Maldives
- Hua Hin
- Melbourne
The pipeline for late 2024 and 2025 is:
- Brussels
- Dublin
- Lisbon
- Singapore
The Standard Downtown LA, the only one I have stayed at, did not re-open after the pandemic. The West Hollywood outpost of The Standard, which was the first in the chain, closed in 2021.
Standard International, the parent company, also owns two other small chains which I presume will be included in the deal:
- Bunkhouse (12 sites in the US and Mexico)
- The Peri Hotel (2 sites in Thailand)
Does Hyatt really need three extra brands? Perhaps not, but The Standard would be a flagship brand for the company. I suspect the Bunkhouse and The Peri Hotel brands would be rebranded or slotted in under the JdV brand.
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.
World of Hyatt update – April 2025:
Get bonus points: Hyatt is not currently running a global promotion
New to World of Hyatt? Read our overview of World of Hyatt here and our article on points expiry rules here. Our article on what we think World of Hyatt points are worth is here.
Buy points: If you need additional World of Hyatt points, you can buy them here.
You will get a 25% discount (equivalent to a 33% bonus) when you buy World of Hyatt points by 14th April 2025. Click here to buy.
Want to earn more hotel points? Click here to see our complete list of promotions from Hyatt and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.
Comments (11)