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DEVALUED: Avios flights on American Airlines, Alaska and LATAM get pricier

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A new wave of Avios devaluations has been unveiled for selected partner airlines.

Intriguingly, this is the second change in seven months for American Airlines and Alaska Airlines. Clearly the first hike wasn’t enough to put people off redeeming!

Remember that redemptions on Japan Air Lines and Cathay Pacific were devalued last September for flights under 3,000 miles.

Avios redemptions on American Airlines, Alaska and LATAM

This is what has changed:

American Airlines, Alaska Airlines

Because the two devaluations happened so close together, it seems fairer to compare the new pricing with the December 2023 pricing and not what was available in the intervening six months.

ZoneDistanceEconomy
(Dec 23)
Economy
(July 24)
Business
(Dec 23)
Business
(July 24)
11 – 650 miles7,50012,00012,50024,000
2651 – 1,150 miles9,00016,00016,50032,000
31,151 – 2,000 miles11,00018,00022,00040,000
42,001 – 3,000 miles13,00020,00038,75050,000

There are no changes to American Airlines redemptions for flights over 3,000 miles. I don’t think Alaska Airlines has any flights longer than 3,000 miles.

LATAM

Unfortunately I can’t find the equivalent Business Class information for LATAM, but here are the new Economy rates:

ZoneDistance Old EconomyNew Economy
11 – 650 miles6,0008,500
2651 – 1,150 miles9,00013,500
31,151 – 2,000 miles11,00015,500
42,001 – 3,000 miles13,00017,000
53,001 – 4,000 miles20,75031,250
64,001 – 5,000 miles25,75041,250

The old Business Class rates were Zone 1 – n/a, Zone 2 – 16,500, Zone 3 – 22,000, Zone 4 – 38,750, Zone 5 – 62,000 and Zone 6 – 77,250. We will try to put together the new Business Class rates at some point.

Avios used to have a standardised chart for partner redemptions. What we now have, deliberately, is a multitude of different charts depending on which partner you plan to use. It almost seems as if you are being softened up for the removal of charts entirely.

Save Avios by redeeming via other Avios-issuing airlines

What is bizarre about all this, of course, is that – for American and Alaska – you can simply go off and book the same flights via Qatar Airways Privilege Club or Finnair Plus for potentially fewer miles.

Here is a comparison for American Airlines and Alaska Airlines flights between British Airways Executive Club and Qatar Airways Privilege Club:

ZoneDistanceEconomy
(BAEC)
Economy
(QAPC)
Business
(BAEC)
Business
(QAPC)
11 – 650 miles12,0006,00024,00012,500
2651 – 1,150 miles16,0009,00032,00016,500
31,151 – 2,000 miles18,00011,00040,00022,200
42,001 – 3,000 miles20,00013,00050,00038,750

The Qatar Airways Privilege Club numbers may look familar – this is because they used to match British Airways Executive Club pricing until December 2023, but haven’t increased their pricing despite two BAEC devaluations.

You can learn how to transfer your Avios from British Airways Executive Club to Qatar Airways Privilege Club in this article.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (82)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Paul says:

    This is scandalous and there is a need for really greater consumer protection here. I don’t mean that airlines cannot raise prices but doing so without notice is outrageous. The consumer does not have the opportunity to spend what they have or choose alternatives programmes. So last week BA offers double Avios and people book perhaps believing they can be redeemed, only this week to find that they have halved in value. This game is rigged. I cannot think of another form of payment that is uncontrolled in this way

    • JDB says:

      Have you written to Tesco to complain about without notice price rises?

      Have you noticed that your pension or cash savings have been devalued/eroded by inflation higher than any interest you might have earned?

      • Paul says:

        Any consumer protection should cover all forms of reward currencies. While we may be well versed in the risks of Avios the man on the omnibus probably does not.

    • LittleNick says:

      This is the risk you take with using ‘reward’ currencies. It’s at your own risk, if you don’t like it then don’t partake, this is not a massive issue here as now you can move avios between different airlines to get the best deal, personally would prefer regulators to keep out, anytime they get involved any of the good sweet spots will be removed

      • Paul says:

        But it’s not clear, users of forums such as these may be aware of the risks but the ordinary consumer is not. Where does it say the value of you Avios can be devalued at any time at the sole discretion of the airline.

    • Mikeact says:

      And of course, the Avios are not actually yours anyway.

  • HampshireHog says:

    The headline points cost is not the only factor to take into account. Japan airlines domestic flights are for example fee free when booked with BA Avios unlike the cheaper points option using Qatar

    • marcolau says:

      QR is notorius in charing exorbitant fees on redemption, especially those that cannot be found on online portal. JAL for one…
      Speaking of JAL, just noticed Finnair is charging 8500 Avios for Japan domestic flights, not the cheapest but I’m sure the fees (if any) would be much more sensible

    • Gavin says:

      Yes very true, I wanted to book Haneda – Sapporo on JAL which was 6000 Avios via QR but 10,500 via BA. However, QR charges around £40 in fees whereas BA charge £0 in fees or taxes for that route. I ended up booking the flight with cash instead.

      • David says:

        But in your example you’d save £5 with QR if you see 1p an Avios.

  • Nico says:

    Is iberia chart for latam redemption the same as BA? Short haul flights in south america used to be less than 5000 avios and no cash pretty much.

  • Lady London says:

    They can’t even say this is due to inflation can they. There’s not even been enough inflation for that.

    The removal of published awards charts, by Delta first ISTR, was a signal the whole industry was going to remove chunks of value from loyalty program savers who assumed, as decent people would, that loyalty would work both ways.

    Don’t know if Avios is a fief currency but as my toothless infant nephew would say BA are fieves. 12,000 for one short little domestic flight? And that’s just the starting price.

    Also wonder how long the gaps that are opening across the relevant airlines will be allowed to stay so open.I give it 2 years before we see movement on that.

  • David S says:

    A little off topic but relevant, does anyone know what fees Finnair Plus charge on AA/Alaska flights? I booked a flight on Alaska with Qatar last month and was a little surprised by the slightly higher fee (although it was worth it for the fewer Avios spent, and the difference would be even more beneficial with the charts now)

    • marcolau says:

      Most likely to be US$4.5 more than BA if it’s US domestic flights ($10.1 total). For some reason QR added Passenger Facility Charge when all others don’t.

      • LittleNick says:

        It seems QR are subject to this charge by the authorities and BA/AA are not. Fortunately only $6 so not going to break the bank but can save thousands of avios

  • ayearinmx says:

    I thought if you booked AA redemption you don’t get any baggage, even with Oneworld status?

    • LittleNick says:

      No as long as you have the right oneworld status and have the correct frequent flyer number on the booking

      • Tariq says:

        Plus, believe it’s the status at the time of ticketing rather than travel – unless that’s changed. I had to pay on an AA internal booked with Avios but was promptly refunded when I claimed online. Ticketed 3 days before my Bronze (OW Ruby) expired. 🙂

    • NorthernLass says:

      The check in system knows your status and doesn’t apply the baggage charge if you put your FF number on the booking. If you’re booking AA flights via your BAEC account, this is automatic.

    • FatherOfFour says:

      Does this apply to booking Bus/Dom First flights with AA too? (Speaking as a “to be” BA Blue)

  • andiron says:

    Really interesting to see where this goes.. every year the opportunity to earn points is being cut and at the same time the redemtpion value goes up.

    • John says:

      I’m actually earning/obtaining a lot more Avios points in recent years (and at cheaper costs) due to the regular Amex Platinum retention bonuses, Avios subscription, and BA’s new “boost” scheme, along with various other opportunities to purchase cheap points such as the Finnair bonus last year before they changed to Avios.

      When I first got into the game around 8-9 years ago, I was happy to buy a bunch of Avios for 1.1p each to make good value redemptions (inflation adjusted, that would be like paying nearly 1.5p now). However, these days I’m getting points for more like 0.8p-1.0p each so I’m not at all surprised that redemptions are costing more.

  • Super Secret Stuff says:

    Had a feeling this would happen soon for short haul US receptions, I’m taking it as a win that I did the only short haul reception I’ve wanted to do in December last year. Already got my Latam flights booked for later in the year so we’re good

    • Mikeact says:

      Blame the US Banks etc., handing out massive sign ups….too many residents criss crossing the country on next to nothing Avios redemptions….just a shame we all get caught.

      • Mikeact says:

        And the demographics of those travelling across the pond..both ways ? My guess…US residents 75%….and then the rest of us. Probably why it can be difficult to get West Coast redemptions

      • Rizz says:

        What about the UK? “Highest sign-up bonus ever” almost every other day on this blog. It’s bound to end up like this. I wouldn’t overestimate the impact of the US bonuses or earning rates here. It’s BA, after all, not some third-party bank, that decided what sign-up bonuses are on it’s US-issued CCs.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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