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DEVALUED: Avios flights on American Airlines, Alaska and LATAM get pricier

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A new wave of Avios devaluations has been unveiled for selected partner airlines.

Intriguingly, this is the second change in seven months for American Airlines and Alaska Airlines. Clearly the first hike wasn’t enough to put people off redeeming!

Remember that redemptions on Japan Air Lines and Cathay Pacific were devalued last September for flights under 3,000 miles.

Avios redemptions on American Airlines, Alaska and LATAM

This is what has changed:

American Airlines, Alaska Airlines

Because the two devaluations happened so close together, it seems fairer to compare the new pricing with the December 2023 pricing and not what was available in the intervening six months.

ZoneDistanceEconomy
(Dec 23)
Economy
(July 24)
Business
(Dec 23)
Business
(July 24)
11 – 650 miles7,50012,00012,50024,000
2651 – 1,150 miles9,00016,00016,50032,000
31,151 – 2,000 miles11,00018,00022,00040,000
42,001 – 3,000 miles13,00020,00038,75050,000

There are no changes to American Airlines redemptions for flights over 3,000 miles. I don’t think Alaska Airlines has any flights longer than 3,000 miles.

LATAM

Unfortunately I can’t find the equivalent Business Class information for LATAM, but here are the new Economy rates:

ZoneDistance Old EconomyNew Economy
11 – 650 miles6,0008,500
2651 – 1,150 miles9,00013,500
31,151 – 2,000 miles11,00015,500
42,001 – 3,000 miles13,00017,000
53,001 – 4,000 miles20,75031,250
64,001 – 5,000 miles25,75041,250

The old Business Class rates were Zone 1 – n/a, Zone 2 – 16,500, Zone 3 – 22,000, Zone 4 – 38,750, Zone 5 – 62,000 and Zone 6 – 77,250. We will try to put together the new Business Class rates at some point.

Avios used to have a standardised chart for partner redemptions. What we now have, deliberately, is a multitude of different charts depending on which partner you plan to use. It almost seems as if you are being softened up for the removal of charts entirely.

Save Avios by redeeming via other Avios-issuing airlines

What is bizarre about all this, of course, is that – for American and Alaska – you can simply go off and book the same flights via Qatar Airways Privilege Club or Finnair Plus for potentially fewer miles.

Here is a comparison for American Airlines and Alaska Airlines flights between British Airways Executive Club and Qatar Airways Privilege Club:

ZoneDistanceEconomy
(BAEC)
Economy
(QAPC)
Business
(BAEC)
Business
(QAPC)
11 – 650 miles12,0006,00024,00012,500
2651 – 1,150 miles16,0009,00032,00016,500
31,151 – 2,000 miles18,00011,00040,00022,200
42,001 – 3,000 miles20,00013,00050,00038,750

The Qatar Airways Privilege Club numbers may look familar – this is because they used to match British Airways Executive Club pricing until December 2023, but haven’t increased their pricing despite two BAEC devaluations.

You can learn how to transfer your Avios from British Airways Executive Club to Qatar Airways Privilege Club in this article.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (82)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Gael says:

    When is the effective date for this? We have an AA internal US booking for next March. Will the total of Avios used be adjusted or will we pay as booked. ATM I cannot access the booking which doesn’t bode well

  • darren smith says:

    if we book via tfr to qatar site, will that recognise OW status for AA so that we still get seat selection / luggage allowance and so on as we would have in the past by booking AA via the BA site ?

    • Rob says:

      You’d need to change the FF number in the booking after it had been made to swap in a BA number for the QR number.

  • Bernard says:

    More to come yet.
    Avios is going to be gutted.
    This is the price of the ‘genius’ of all the massive credit card give aways.
    IAGL seems to be run by a team that have forgotten the L in their division. Classic short-termism.
    Adam Daniel’s is the new Alex Cruz – generating short term profits but short sighted enough he’s unaware of the irrecoverable damage done long-term.

    • Danny says:

      Sounds about right.

      What I can’t understand is why the Gatwick lounge sometimes has more staff than customers, yet the ones at Heathrow are chronically understaffed. Ripe for an “enhancement”.

    • QFFlyer says:

      Devaluations happen unfortunately. Yeah the UK’s seen some decent credit card bonuses finally, in recent years, but don’t forget other countries (US, Australia) have markets which pump out more frequent flyer miles than real currency, especially ones which are burnable on BA etc., and have had for years, so I don’t think a few 100k SUBs in the UK is the end of the world. Levelling the playing field a bit more maybe.

      • Bernard says:

        I’m not sure Australia is that relevant to BA avios. Relatively small population and far away. The US credit card avios gout is a problem of iAGL’s own making.
        Like QE, if you create avios out of thin air, then inflation/devaluation follows.
        With this still going on, there’s far more devaluation to come.

        • QFFlyer says:

          Fair, but there’s a decent enough number of people collecting Avios because of the points differential on mid-range flights (such as Trans-Tasman or Transcontinental) which cost about half the Avios they do QFF points.

          But my point was that our nationwide dedication to frequent flyer programs means we have the ability to book the same (give or take) BA flights that those from the US (or anywhere else with easy access to Oneworld points) do – BA15/16 are probably the ones of most significance, so distance and much lower population does have less of a direct impact.

          Also, unusually, with QR both our main airlines, QF and VA, can book their reward seats (albeit QF are somewhat hobbled because of the dispute over QF lobbying the Gov’t to restrict landing slots into Australia to QR). Then QF covers EK and VA also EY, which covers the ME3 entirely. I’m going off topic now, but my original point, being that other countries have had huge SUBs which can be burned on BA for years, this means the UK finally getting a few is at least levelling the playing field a bit.

          • Bernard says:

            I’m not sure what your point is.

            The point here is if you spray avios like confetti to manufacture IAGL ‘profits’ then there’s a blowback.

            And that is a lot more devaluation- just like we’ve seen in the in USA.

            And then there’s the BA tier point issue – a whole other topic.

          • QFFlyer says:

            My point was, essentially, that they’ve been doing it for years already and a few large SUBs in the UK on top isn’t the straw that breaks the camel’s back.

            TPs fair enough, completely different.

  • bobby says:

    Isn’t this just another form of inflation? Prices are going up everywhere

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