American Express announces cardholder benefits at BST Hyde Park 2024

If you are attending any of the BST Hyde Park 2024 concerts, which kick off this weekend, you will have seen that American Express is returning as headline sponsor.

What does this mean in practice for you as a cardholder?

Someone at Amex read a survey saying that ‘7 in 10 Gen Zs and 6 in 10 Millennials engage in manifestation practices – the act of seeking to bring something into existence or reality through focused intention and action’. This lead to The Amex Experience, which will invite you ‘to enter a space where you are inspired to manifest your ultimate festival dreams into reality’.

In slightly more practical language:

“Festival-goers enter The Amex Experience and embark on a train-inspired journey through unexpected moments as they manifest the ultimate festival experience. On the ground floor, open to all festival goers, there will be five stations, each offering a different experience – from a bustling night market with an eclectic mix of pick and mix sweets, to epic photo experiences against iconic music backdrops, a bar offering exclusive elixir cocktails, and the chance to win prizes.

On top of this, an exclusive Mezzanine level “Daydream City,” will be open for Card Members and up to three guests, which will offer further photo opportunities, foam-fuelled cocktails, and a great view of the stage.”

If this all falls into the ‘not really me’ category, don’t worry:

• you will receive 5% off all purchases you make at BST when you pay with an American Express card

• you can collect a complimentary re-usable water bottle from any Amex kiosk

• you can join Amex-only lines in the merchandise tents

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Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review