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Starlux reportedly interested in joining the oneworld airline alliance

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The oneworld airline alliance has been on a run recently. It announced that oneworld connect partner Fiji Airways will become a full member next year and Oman Air is hurtling towards full integration, reportedly later this year.

Another airline is circling. Says Aeroroutes:

“According to report on 14JUN24, in a routine investor’s meeting, Starlux Airlines highlights it’s intention to seek oneworld Alliance membership.”

Starlux joining oneworld

Starlux is one of three full service, international Taiwanese airlines – the others are China Airlines and EVA Air. This makes Taiwan one of the most competitive airline markets in the world.

Starlux is the youngest of the three, having only launched in 2020, but has already made significant in-roads with its impressive dedicated lounges as well as some beautiful cabins on its brand new A350s (above).

For now, the airline operates mainly on routes in East and South East Asia, but it does have three long haul routes to Seattle, San Francisco and Los Angeles. There are currently no European flights.

China Airlines is part of SkyTeam whilst EVA Air is in Star Alliance, so if Starlux wants to join an alliance oneworld is the only option left. An alliance would allow it to tap into more codeshares and connections at international airports, making it easier to launch new routes.

To join, it would need approval from the founding members of oneworld which include BA, AA, Cathay Pacific and Qantas, all of which have veto power.

If it received approval it would still take around two years to fully integrate, so don’t start making plans to redeem Avios on Starlux just yet.

Comments (44)

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  • Hbommie says:

    Has the Finnair seat spread to other airlines? I like it, but most airlines seem to be going down the ‘suite’ style with a door.

    • Rhys says:

      Nope, Finnair is the only one so far.

      • ayearinmx says:

        Thankfully. I didn’t find comfortable as a “seat” in the slightest… Bed mode was nice

  • Nigel Turner says:

    Flew this NRT to HEL last week. Very comfortable seat and bed. Service and food excellent as usual

  • Earthman says:

    I actually loved the finnair lounge seat to ICN in march and am on it again next month back to ICN
    I found it super comfy in various movie watching position and got good sleep when flat

  • BA Flyer IHG Stayer says:

    I’ve only done the sofa suite on the LHR-HEL-LHR route and I do actually like it.

    Much easier to find a comfortable position than with a more traditional seat which is limited by the motors and how far they can go and hard ridges between the individual seat parts.

    Also – doors are over rated.

    • Anthony says:

      Thank you! Yes I agree with what seem to be strangely unpopular comments: the Finnair J seats are v comfortable because they allow the passenger unlimited positions to get comfortable. And “doors” serve no useful purpose apart from the ego of the small.

    • QFFlyer says:

      Likewise, I love it – QF have leased a couple and I flew SYD-SIN-SYD on one of the AY planes, it’s a very marmite product, no in between, but I personally loved it, more so than QF”s own J product.

  • @WanderingHayes says:

    Am currently in the air flying Finnair on long haul (very long)

    My 9th flight with them in last month.

    The new business seat is not too bad, the major positive is the space and width you have, lack of recline is not ideal i would say.

    Where Finnair really really fall short is Food and Drink – it’s actually lamentable and laughable how poor it is.

    They are offering a very Basic no frills economy version of business

    Staff also very hit and miss, the flight i am on right now, they are woeful, shocking, put me off flying them again for sure

  • Alain Tabruyn says:

    Just flew 2 times with finnair in the new business no recline .
    I am not a fan . I think old people will have problem to get up again after sleeping …
    Also the food is not up to standards as is the wine . ( compare to Middle East airlines )

    • QFFlyer says:

      I have quite bad lower back problems, and I find “normal” J quite difficult to move from after laying down, whereas the space on AY allows me to roll sligntly and use my legs to push myself around. Normal J seats I tend to sleep at a slight angle to help alleviate the issue, but it’s not great. I personally love the AY seats (although have only experienced AY light – AY plane and crew, with Qantas everything else, between SYD-SIN-SYD).

  • GEOFF says:

    I found the over-the-shoulder seat belt very uncomfortable, cutting into my neck.
    Food and drink are average – need improvement.

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