Get exclusive Jumeirah benefits via the improved ‘Passport to Luxury’ programme

‘Passport to Luxury’ is the ‘preferred partner’ programme for luxury travel agents which can get you additional benefits when you stay at any Jumeirah Hotels & Resorts property.

You are most likely to come across these in Dubai, although we reviewed Jumeirah Muscat Bay in Oman last year, middle image below.

The group is best known for the Burj Al Arab in Dubai which I reviewed here. European hotels include two in London and Jumeirah Port Soller in Mallorca, reviewed here, bottom image below.

We are regular visitors to Madinat Jumeirah in Dubai, image above, and we usually book ‘Passport to Luxury’ rates via Emyr Thomas, our luxury hotel booking partner.

Emyr is especially useful if you have special requests such as connecting rooms (which we normally take) as the company is notoriously bad at honouring these if you request them yourself. Emry will be on the phone to the hotel whilst you are on the plane ensuring that everything will be as you want it.

What do Jumeirah ‘Passport to Luxury’ rates offer?

As of yesterday, your booking comes with the following added benefits:

• complimentary one-way transfer
• early check-in and late check-out (subject to availability)
• room upgrade on arrival (subject to availability)
• $75 resort credit per stay ($100 credit per DAY at Burj Al Arab)
• personalised welcome amenity and card
• complimentary daily breakfast for two
• complimentary Wi-Fi
• enhanced guest recognition though VIP status at all guest experience touch points

Clearly some of these benefits are worth more than others, but you can’t argue about a free transfer, $75 resort credit and free breakfast.

Burj Al Arab guests will get their upgrade guaranteed at booking for Deluxe Marina and Deluxe Palm Suites.

There is no minimum stay requirement except for hotels in China, which require a three night minimum to receive the benefits above.

You do NOT need to pay ‘Best Flexible Rate’ to get these benefits

Usually when we write about the ‘preferred partner’ programmes run by the big hotel groups, you are required to book Best Flexible Rate to qualify. This is fine for some people, but if you would otherwise book an Advanced Purchase Rate then you are paying more than necessary – although the maths often still works.

As of yesterday, Jumeirah is being more flexible.

You can receive the benefits above on all of the following rates:

• Jumeirah Advance Purchase rate (bed & breakfast)
• Jumeirah Semi-flexible rate (bed & breakfast)
• Jumeirah Escapes (bed & breakfast and half board)
• Jumeirah Flavours (half board)

Clearly, as these rates already include breakfast, you are losing one of the benefits of ‘Passport to Luxury’! You still benefit from a free transfer, resort credit and potential upgrade and check-in / check-out benefits.

There’s one catch for Jumeirah One members

You can’t book Jumeirah One ‘member only’ rates and receive ‘Passport to Luxury’ benefits on top. This is a bit odd but there you go.

Emyr is now able to book ‘Jumeirah One’ member rates for you, which wasn’t possible before. It won’t be any cheaper than booking yourself online and you won’t get any extra benefits. HOWEVER …. if you have special requests such as connecting rooms you may want to let Emyr make your booking anyway and have him liaise with the hotel for you before you arrive. He books a lot of Jumeirah nights for HfP readers and his other clients and he has more clout with the resorts.

How to book

To get a quote for a ‘Passport to Luxury’ stay, drop Emyr a note via the form on this page of Head for Points.

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