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DEVALUED: Avios to Nectar points conversion rate cut (again) from 11th March

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In a ‘surprising but perhaps not surprising’ move, British Airways has announced a further devaluation of the ‘Avios to Nectar’ exchange rate.

This is the second devaluation since the partnership was launched three years ago.

This is NOT a two way devaluation. The ratio from Nectar TO Avios is not changing.

What this means is that you will now take a substantial loss if you move Avios back and forth between the two schemes.

Avios to Nectar conversion rate devalued

What is changing?

Emails announcing this change went out to auto-converters yesterday. It is not yet reflected at ba.com or nectar.com.

When the partnership launched, 250 Avios converted into 400 Nectar points.

Since a Nectar point has a fixed redemption value of 0.5p, it meant that there was a floor value on the value of your Avios. 250 Avios got you 400 Nectar points worth £2, so 0.8p per Avios.

If British Airways or partner flight redemptions started to look like bad value, it didn’t matter. You could move your Avios to Nectar and guarantee yourself 0.8p. To be honest, you struggle to get 0.8p of value on many flight redemptions, especially in long haul Economy, and for many HfP readers transfers to Nectar became very attractive.

From November 2022, the transfer rate moved to 300 Avios = 400 Nectar points.

To save you getting your calculator out, the floor value of an Avios dropped to 0.67p as 300 Avios = £2 of Nectar points.

And now …..

From 11th March 2024, the transfer rate will move to 400 Avios = 400 Nectar points.

The floor value of an Avios drops to 0.5p, as 400 Avios = £2 of Nectar points.

The rate is unchanged in the other direction

The rate when you transfer Nectar points TO Avios remains at 400 Nectar points = 250 Avios.

This means that you can no longer move your Avios backwards and forwards without penalty. You will effectively be losing a percentage if you reverse a transaction:

  • 2,000 Avios = 2,000 Nectar points
  • 2,000 Nectar points = 1,250 Avios

You will lose 37.5% of the value of your points if you end up moving your Avios to Nectar and then back again.

Avios to Nectar conversion rate cut

Why has this happened?

It doesn’t take a genius to point the finger of blame at IAG Loyalty / Avios and not Nectar. There are two issues, I think.

Too much money was flowing out of IAG Loyalty

When Avios moved from Tesco to Sainsbury’s, the aim was to increase the amount of money coming into IAG Loyalty from the supermarket niche. It wanted to become a major partner of a retail loyalty scheme, rather than being a bit part of the Clubcard universe.

Did it work out that way?

When you transfer Avios into Nectar points, IAG Loyalty has to pay real cash out to Sainsbury’s, which owns Nectar.

Because some IAG partners are paying close to 0.8p for their Avios, IAG isn’t making much money on many Avios partner transactions if it pays Sainsbury’s 0.67p per Avios sent over.

This wouldn’t be a problem if people were choosing to spend their Avios on flights. However, it is becoming increasingly clear to many people that this isn’t something they want to do. Cashing out to Nectar made sense.

It is also logical that, with the economy not in great shape, saving some cash by converting Avios to Nectar to pay for your weekly shopping makes sense. It is a lot better for your budget than paying out taxes and charge for two ‘free’ business class flights to North America.

It is also likely that Sainsbury’s shoppers, when facing a choice between redeeming Nectar points for hard cash or turning them into speculative Avios, were voting for the money.

I suspect that the contract between IAG Loyalty and Nectar has an ’emergency break’ clause if too much cash flows in one direction compared to the original plan, and that the break has now been activated again.

Avios to Nectar conversion rate cut

It is now easier to devalue the Avios programme

The other issue is that the 0.8p transfer rate meant that British Airways had to remain ‘honest’. There was a limit to how much it could tinker with Avios because any negative changes would lead to a dash to the (Nectar) exit.

This 2nd factor is now key. Moving from 0.8p to 0.67p to 0.5p of Nectar points per Avios gives BA a LOT more wiggle room to leg you over.

It would be fascinating to know what Sainsbury’s makes of this. It will now see a lot less money coming in, as people decide not to convert Avios to Nectar, but will still be paying IAG when people convert into Avios.

What should you do?

If you were planning on moving any Avios to Nectar, you should do it now. Make sure that you are firm in your decision, as you will lose 37.5% of the value if you later convert back.

Today, 50,000 Avios – the monthly cap – gets you 66,666 Nectar points, worth £333.

After 11th March, 50,000 Avios will only get you 50,000 Nectar points, worth £250.

(And, of course, back in 2021 50,000 Avios got you 80,000 Nectar points, worth £400. That’s some devaluation in three years.)

Conclusion

The two-way simplicity of Avios to Nectar transfers was the real charm of the scheme. The two schemes could operate symbiotically as one.

This has not been the case since November 2022, when the transfer rates started to deviate, and is definitely not the case after 11th March. You will only transfer to Nectar if you know that you have a firm plan to spend them, since transferring back to Avios will see you incurring a loss.

More importantly, converting to Nectar is now no better than any other ‘pseudo cash’ Avios redemption, such as using points for seat selection or ‘Part Pay With Avios’. From 11th March, you will be getting 0.5p per Avios either way.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (145)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • kevin says:

    I know I’ve only been playing this game since 2020 and the pandemic affected the industry in extremis, but it seems to me that it could be goodnight Vienna very soon. Sadly I was only an observer from the back row during the hay days but as a relative newbie it just seems that every few weeks when I open HfP there are announcements of changes to various aspects, always dressed up as something good for customers. But then experts like Rob and Rhys et al analysis it, it turns out to be yet another kick in the teeth.

    I remind myself that IAG and others have a company to run and needs to make money which is fair enough. Unfortunately we in GB/Ireland have limited options for airline loyalty as only BA have a route network that is worthwhile. I can see many of us bailing out and opting for the LCCs more so now.

    • Rhys says:

      The hay days are always yesterday!

      • Will says:

        It always appears that way for sure.
        I think of tax/fee free armies redemptions, Clubcard points for mobile phones, one world sapphire with Amex plat, the insane Lloyds cc sign up bonus (was it 17.5 x or 35x on spend? I can’t remember now) more recently you might cite the emirates F1 auctions.

        But in spite of all of that I can’t help thinking it’s easier to get information than ever before, easier to earn points, alliances and partnerships open new opportunities like never before, if your into it there’s tons of information around tier point running and ex EU business class fares.

        You can now earn points AND upgrade vouchers with Barclays, Amex and Virgin cc in the UK.
        The Marriott / SPG merger opened up huge redemption opportunities and a relatively quick route to status via the cc/annual offers where often you’ll save the mattress run fare in breakfast charges alone let alone SNA’s.

        The going is still great!

  • Don says:

    PS. If the conversion process starts working again, how does one convert HOUSEHOLD Avios to Nectar?

  • lumma says:

    As someone who’s only ever transferred from Nectar to Avios, I hope this doesn’t push Sainsbury’s into making it more difficult to earn Nectar points through the bonus points offers in the app.

    • WillPS says:

      I can’t see why it would. The cost to JS is similar regardless of how you spend the Nectar points.

      (This isn’t to say bonus point offers are definitely staying btw, there’s a confusing mix atm of Nectar Prices, MY Nectar Prices and bonus offers right now, my gut instinct is that at least one of the latter 2 will go in time).

      • Rob says:

        Of course it isn’t.

        If you spend in Argos / Sainsbury’s / Habitat then, as Nectar is owned by these companies, it isn’t ‘cash out’. For other partners, it is.

        As an extreme example …. let’s say I gave you a voucher worth £100 of HfP advertising or £100 off a BA flight. If you take the advertising it costs me £0, unless the space could have been sold to someone else, whereas if you take the flight it costs me £100.

        • WillPS says:

          False equivalence. There is nothing Sainsburys/Argos sell which costs them nothing.

          They make almost no profit on fuel, so if you spend your 2 Nectar points on 1p of fuel you’ll likely cost them more than if you got them to pay BA 0.8p for the points instead.

          On a more extreme and less realistic redemption – they lose money on almost every item of produce they sell, so if you exchanged your entire Nectar balance for carrots, bananas and lettuce the cost would be far higher than the 1p value of the points.

        • lumma says:

          Isn’t that the exact point I’m making though? As things stand, it’s easy for me to earn 800+ Nectar per week, which will autoconvert to 500 Avios, which lets assume will cost nectar £5 versus £4 off at Sainsbury’s or Argos. Surely it’s better for Sainsbury’s to reduce the number of points you can earn or make their own redemptions more desirable, especially if less people are converting in the other direction.

          Maybe there’ll be a bigger push on things like the Nero deal (which is a good deal on a value to the customer basis but I believe will cost Nectar a nominal amount as it’ll be funded by Nero who hope you’ll buy a cake or a sandwich alongside your coffee)

          • WillPS says:

            You think JS are paying BA more than 0.5p per Nectar point? I very much doubt that.

          • Rob says:

            I know what many partners pay for Avios – companies are happy to tell you if you ask. 0.5p should be correct, because that’s 0.8p per Avios and that’s the floor I believe.

    • YC says:

      Been trying to convert last few days nectar-avios but keep getting stuck once I hit ‘convert points’ with a forbidden error page. Anyone got a tip to get round this?

      • Matt says:

        Have you tried converting via the nectar app. You need to link your BA account but that way works for me

  • Ant says:

    Have a household account of 5 and last week transferred a load of Avios across to Nectar with a total value of £450 from 3 of our Avios accounts to 3 different Nectar cards. BA already make it difficult by having a 10 day delay between redeeming your Avios and the points arriving in your Nectar account and say this is due to fraud (albeit there is no delay if moving points the other way from Nectar to Avios). 2 of my kids are at uni and so a load of free shopping from Sainsburys is of much more value to them than having Avios points that are difficult to use (especially when you live in the north) and you’re constantly worried that you might lose them due to inactivity.

  • strickers says:

    No email for me and I auto convert.

    • WillPS says:

      from: British Airways Executive Club
      date: 26 Feb 2024, 14:42
      subject: The Avios to Nectar points conversion rate is changing

      In case that helps you find it in spam or similar.

  • ecugkq30 says:

    Getting 2x J seats to Cape Town in half term for 200k avios and £900 vs. £10k+ for a cash fare was very much worth a couple of midnight calls to the BA agents!

  • Andy says:

    Guess it’s time to cash out some more Avios to Nectar then… can always transfer MR points in if I need to boost the balance again

    But tending to fly less and less on BA these days

    • Alex G says:

      Of course the beauty of Avios is that there is a wide choice of quality airlines that you can earn and redeem with. You don’t need to set foot on BA.

  • BA Flyer IHG Stayer says:

    The only people calling at midnight are those that want a specific date on a very specific route – and there are only a handfull of those because once the initial allocation goes it’s rare for more to be released.

    No one is booking LHR-JFK or LHR-AMS 355 days in advance!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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