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What British Airways news did we get from IAG’s Capital Markets Day?

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Once a year, International Airlines Group – the parent company for British Airways, Aer Lingus, Iberia, LEVEL and Vueling – runs a ‘Capital Markets Day’.

This is aimed at the banks and institutions that hold the debt and bonds issued by the group, but the event has always been shared more widely. It is the single most important piece of information sharing that IAG does all year, with the heads of all of the IAG business units presenting.

On Tuesday we looked at what IAG Loyalty / Avios Group discussed and what it is planning for 2024. Today I want to look briefly at British Airways.

IAG Capital Markets Day British Airways

Slide 22 is the summary of what is planned for British Airways:

  • “World-class customer experience”
  • “Leading-edge commercial platform”
  • “Operational and technical excellence”
  • “Modernisation of the IT estate”

Here are some highlights from the slide pack:

  • 66% of BA passengers live in the ‘more affluent’ South East (slide 54)
  • 75% of BA passengers are travelling for leisure (slide 54) – has the business market gone for good?
  • ‘Enhanced food and beverage offering in the BA lounges’ (slide 55) – not sure how that fits with removing the QR-code food ordering and putting the same food in Galleries First and Club …..
  • All Heathrow long-haul aircraft will have Club Suite by 2026 (slide 55)
  • IT upgrade will lead to ‘end-to-end trip management’ and ‘100% online serviceability’ (ie you should never need to call) (slide 88)
  • 50% of check-in desks in Terminal 5 will soon have an independent back-up system in case of a centralised IT meltdown, as will the call centres (slide 89)
  • 75% of delays to British Airways flights are within the control of BA and could be avoided – the other 25% are down to weather, third party strikes and airport infrastructure issues (slide 92)
IAG Capital Market Day analysis
  • £100m is being invested to improve punctuality (slide 93)
  • % of flights departing within 15 minutes improved from c55% in September to c75% in November to date

The following were among the issues NOT mentioned in the pack:

  • refurbishment of long-haul Gatwick aircraft
  • performance of Euroflyer and Cityflyer at Gatwick and London City
  • the current Net Promoter Score statistics
  • the reason for the drop in BA’s operating margin in recent quarters compared to other IAG carriers
  • substantive fleet news

Whilst not BA related, I recommend slide 35. This shows the US routes which Aer Lingus could operate when it gets the new A321XLR single aisle aircraft, allowing very low cost operation across the Atlantic. Cities such as St Louis, Nashville, Atlanta, Charlotte, Indianapolis, Chicago and Detroit are suddenly in range.

(The A321XLR, once Airbus has cleared the order backlog, will be a game changer for transatlantic flying to the East Coast and those cities above. It will allow a start-up carrier to buy a relatively low cost aircraft – compared to a two aisle jumbo – and break even on a relatively low number of passengers per flight.)

For anyone concerned about the financial health of IAG, I also recommend slide 119. Covid-era debt is being paid down rapidly.


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Comments (92)

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  • Can2 says:

    If I gave a talk with 137 slides….

  • Can2 says:

    I really force myself to believe these, but no still can’t — until I see it: especially the IT and Club Suite bits

    • AJA says:

      Wasn’t the original plan for Club Suite to be rolled out by 2024? I mean if this new target is by 2026, which surely means the end of 2026 otherwise they’d have said end of 2025, it will be a 7 year roll out by which time the first cabins with it will need replacing. And that doesn’t include any Gatwick based aircraft.

      It’s no wonder the share price dropped during the presentation with positive statements like that.

      • JDB says:

        There really is zero correlation between the rollout of Club Suite in BA and the IAG share price and they are still filling the old seats. IAG’s reluctance to comment on near term trading beyond the guidance already in place for this year was interpreted negatively. IAG/BA were cautious about the timescale (“medium term”) for restoration of the dividend and reaching the new margin targets.

        The reaction was a little odd in that a capital markets day isn’t really the right place for a trading update. Perhaps it just reminded people that maybe now isn’t the ideal time to be investing in airlines.

      • BA Flyer IHG Stayer says:

        There were all sorts of production delays during after the pandemic including supply of parts issues that have clearly delayed the roll out.

      • Rhys says:

        2025 was the pre-covid plan, so 2026 is not a huge delay.

  • Mikeact says:

    I would have liked to know, what searching questions were asked by the investors, but I guess we will never know.

  • SharonC says:

    Deary me, how an airline doesn’t know its passengers.
    66% of BA passengers live in the ‘more affluent’ South East – yes, that’s because they don’t fly from anywhere else! Gone are the days of British Airways Birmingham and other regional routes.
    75% of BA passengers are travelling for leisure – well, that shows that most business travel is now flown on other airlines who offer a much better ‘business’ service.
    The last flight I did with BA was in Club suites from Cape Town barely 2 months ago and it was appalling – rude staff and poor service. I only flew them because I was using a CV otherwise I would have flown on another carrier; we’d flown out on Qatar and it was a completely different level of service and comfort.

    • Mikeact says:

      ‘75% are leisure travellers’ would be of major concern to me…. you need the high paying 25% business market to vastly increase if you are to ensure overall investment etc., is maintained. I’m just one leisure traveller and I certainly don’t have to fly BA..plenty of alternatives out there. And how many Avios collectors, not on here, don’t realise the futility of saving for a dream long haul destination..

      • Bagoly says:

        On long-haul less than 25% of the seats are in CW/First.
        And in short-haul, if they were selling 25% of seats at full fare, they’d be fine.
        So in theory that could be enough. although I realise that’s not the whole picture.

        Actually, what is their definition?
        If Business is “booked through corporate travel schemes” they will be missing some of short-haul – at three large company employers we all booked our short-haul travel independently, direct online.

  • Jack says:

    I think you will still need to call for some issues as there is no airline worldwide that allows you to do absolutely everything online for many reasons . More complex enquires especially are much better done via the call centre than online . I am curious as to what end to end trip management means in true detail as the website is likely to remain the same with some tweaks made to it . The improvement of on time performance is very welcome indeed and indeed the last few flights I’ve taken have all arrived either on time or early . I think since COVID less people are travelling for business and premium travel is definitely going to be a market that is going to increase massively over time even more than it has already . I think having back up systems on the desks are T5 as many airlines have is a good thing and should have really always been in place . The fact about only 66% of ba customers living in the south east does suprise me however

    • Novice says:

      Live chat is a better option. I booked a tour yesterday on live chat and honestly it was awesome. No wait and no confusion of enquiries also can save for future in case of proof.

      • memesweeper says:

        +1

        and more efficient for the “call centre” staff too in terms of calls closed per hour

        @jack — many LCCs are at or very close to 100% servicing online… and many full-service carriers are much, much better than BA at this. Having said that, I’m sure BA will not be able to stop themselves from offering various incentives and vouchers that require a call to *book*, even if subsequent management is online.

        • BA Flyer IHG Stayer says:

          LCCs are basically stand alone systems that don’t have to integrate with systems like Amadeus so are far less complicated but more flexible.

          They don’t offer things like 2-4-1 vouchers or run loyalty schemes which also simplifies things for them.

          And they don’t have complicated flights with lots of connections to deal with either, if BA only sold tickets on BA flights the IT would be a lot simpler but at the price of limiting flight options available to us customers.

        • Jack says:

          BA is not a LCC though is it and it handles a considerably higher amount of traffic then such airlines some of whom wrongly charge you to check in at the airport against people’s will to make a quick buck at the passengers expense . They also sell things such as connections within alliances which other lower cost carriers do not offer so it is vastly different. Management will not be done online as you will still need to have a contact centre hence BA making investments in this .

          • No longer Entitled says:

            @Jack, BA do not carry more traffic. Far from it. Ryanair are the third largest airline with about 170m passengers (IAG combined are only 90m). Southwest, IndiGo are bigger. easyJet about the same.

          • PH says:

            Look at the IT of United Airlines compared to BA – light years ahead. Easy to make changes to complex bookings online, vouchers easy to redeem / be issued as ‘change’, etc

          • Jack says:

            BA do carry more traffic to a wider range of destinations than the vast majority of other airlines within the UK . There are of course some exceptions but the fact remains that BA offers much more services than LCCs do and always has and will do

  • TooPoorToBeHere says:

    [QUOTE]‘Enhanced food and beverage offering in the BA lounges’ (slide 55) – not sure how that fits with removing the QR-code food ordering and putting the same food in Galleries First and Club ….[/QUOTE]

    It’s literally right there, the first word: Enhanced.

    • AJA says:

      😀 I wish I could give your comment a like.

    • RussellH says:

      When you say “removing the QR-code food ordering ” do you mean that BA are actually getting rid of ordering by machine instead of by talking to a real person?
      Three cheers for that!

      Trying to order food via a grubby, faded, sticky QR thingy on a hotel bar table was jut about the worst aspect of lockdown.

      • A350 says:

        No. What Rob says is correct. The removal of QR code ordering has not been replaced by in-person ordering of A La Carte dishes. The food is essentially all but the same now across all LHR BA lounges (except CCR) which is poor showing from BA! I can only presume you haven’t visited Galleries First recently based on your comment.

  • Panda Mick says:

    If they want to get to the Nirvana of “not needing the call” then “Automated processes and introduction of AI solutions” is imperative

    Natural language text, such as “show me flights from london to los angeles that are direct with british airways only that have availability in upper class”, processing has been available for some time

    I can ask my iPhone to show me photos of trees from the lake district from last year, so the technology is there.

    • jj says:

      But I just asked ChatGPT for the best beaches on my favourite Greek island, and it recommended some that don’t exist and made factual errors about most of the others. So the technology doesn’t yet work very well.

      I’m returning home from a conference where AI was the main theme. This was the message I heard: AI can give your business infinite interns, but the interns aren’t very smart, reliable or honest. That’s fine for things where I need to be right more than wrong (maybe choosing a stock to invest), but terrible for things where I always need to be right (helping a customer).

      I fear that someone in BA has been talking to a snake-oil vendor.

      • memesweeper says:

        A generative AI trained on a dataset of the world may well not be super-great at customer service.

        Train an AI exclusively with your business processes and customer interactions and you may find it’s actually better than humans — in particular newly trained, inexperienced humans.

      • NorthernLass says:

        ChatGPT is totally unreliable, I have caught out a few students that way!

  • Spaghetti Town says:

    So Rob, would you endorse the shares now? 🙂

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