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Why I’m fed up with free hotel minibars

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‘Free’ minibars have become a selling point at certain hotel brands. Examples include Hyatt’s Andaz and IHG’s Hotel Indigo.

Why? Well, apart from reducing the effort required to ensure minibars are fully stocked and accounted for, the real reason is that it is very hard to tell the difference between most upscale hotel brands these days.

An easy way to differentiate your brand is with a benefit such as a free minibar. It’s a feature you can roll-out brand-wide very easily and it’s easy for the customer to understand.

I’m sick of them, though.

Free hotel minibar

Take a look at the photo above.

I am typing this in a luxury hotel room in Oman which, with taxes and service, will come to over £750 per night.

One of the ‘benefits’ of this resort is a free minibar.

Let’s take a look inside and see what I get for my £750 per night. Hmm ….

  • two cans of regular full sugar Coke
  • two cans of regular full sugar Sprite
  • four capsules of milk for the coffee machine

That’s it. Bizarrely, the room comes with a full set of wine glasses even though no wine is available.

It’s a joke. It’s actually a dis-benefit to me:

  • I’ve no interest in full sugar soft drinks
  • at this particular resort, I am a decent walk away from the main building where all of the F&B options are – to get anything else is a real drag
  • I am in a room with a lovely balcony and a great view – yet there’s nothing I want to drink whilst sat out there
  • there are no light snacks for me or the children, which would be handy as we are basically eating the huge free breakfast, one additional meal and then snacking our way through the rest of the day

What should a hotel minibar look like?

I think the last time I wrote about minibars was when I reviewed Virgin Hotels Edinburgh earlier this year.

This is what I wrote at the time:

I should mention the minibar, including a Smeg fridge. The hotel has clearly paid someone heavily to ‘curate’ a minibar experience. To some extent it doesn’t even matter what it contained – all you need to know is that the items on display were all achingly cool food and drink brands.

minibar Virgin Hotels Edinburgh

Open the fridge and there was – amongst many other items – a can of Tennents lager (ok, not exactly ‘cool’) with a bottle of Veuve Cliquot sitting next to a bottle of Irn-Bru.

Even the coffee was cool, coming in posh coffee bags. Only the cartons of UHT milk spoiled the look. Two free Tunnock’s Caramel bars were provided to accompany your tea or coffee.

minibar Virgin Hotels Edinburgh

I know this all sounds a bit silly but someone had probably spent weeks putting all these brands together. The fact that I didn’t touch any of the paid stuff was immaterial.

If you look at what Virgin Hotels Edinburgh offered, none of it was free – except the Caramel bar – but it sent a real signal about the hotel and its sense of style. For someone who was keen to tuck in, there was a lot to go for.

Compare the images above to the empty fridge at the top of the page. When you’re paying £750 per night, you should expect – if the minibar is free – to have a range of options as wide as any paid-for minibar, at least on the soft drinks side. (I accept that as we’re in the Middle East I should not expect a fridge full of alcohol, free or not, and neither do I need it.)

It should also be painfully clear that someone paying £750 per night can afford items from a hotel minibar, and may even be prepared to splash out on more upmarket or esoteric options.

Frankly, I’ve stayed at 3-star hotels with free minibars with a better selection than I have in my current resort. The free minibar isn’t a benefit to me – it is actually causing me inconvenience as I need to head over to the main building for anything I need and can’t buy basic snacks there at all. I think substantially less of the resort for offering it.

It’s sad that this specific hotel, which will get a full review soon, doesn’t have the imagination – it’s certainly not short of budget – to put something together that would really impress the guests.

If you have any recommendations for hotels with genuinely impressive free minibars, let us know in the comments.

Rant over!


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Comments (179)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Chris Huggett says:

    The Andaz at Delhi Airport has a vast free minibar, no alcohol but loads of snacks, some actually healthy and lots of soft drinks, with a couple of really good natural smoothies .

  • Mark says:

    Best ‘free’ minibar I have had is at the All Inclusive IKOS chain. you can request housekeeping to put any drinks you want in the fridge and it has some free snacks too. My wife mentioned in passing that she was really enjoying a certain type of white wine at dinner and we came back to the room to find a full size bottle had been delivered without us asking!

    • masaccio says:

      Sandals is the same. People can be sniffy about AI, but when done well it can be great.

      • Gordon says:

        As is the Hyatt Ziva and Hyatt Zilara AI properties.
        Stayed at all of them in the Caribbean/Mexico, fantastic.

    • aseftel says:

      They know their demographics – and one of the key ones is younger families. A strong mini bar is a big value-add if you’re spending your evening sitting on a balcony whilst the kids are asleep.

  • JohnTh says:

    I dobt mind an empty fridge to keep milk and other drinks I’ve bought or sneaked out of the Exec lounge. Provided it is NOT really noisy – like most US ones in the kitchenette area that wake up every hour with a load rattle.

  • paul says:

    Here you go then, how about this rough but enjoyable comparison between social classes:

    Pontins, Sand Bay nr WsM
    Average Stay £33pppn
    Included hot buffet breakfast
    Included hot buffet dinner

    Room Upgrade £10pp per stay;
    Upgraded Chalet
    Free newspaper
    Free bottle of wine
    Free box of chocolates
    Free biscuits
    Free UHT milk

    OK so you don’t get an actual mini fridge to keep your wine, chocs and milk in lol.

    £109 for 4 nights – I’d suggest those paying £750/night should try it lol

    • AJA says:

      Wow at that rate you could stay for almost a month at Butlins for £750. Not sure I’d want to but it is cheaper than the cost of renting a one bed flat in London.

      Is there a good fast train to Paddington? Might be cheaper to live there and commute to London.

    • Thywillbedone says:

      The problem with Pontins and the like is not the accommodation, it’s the other people.

      • Hak says:

        Probably no better or worse than the behaviour one can often see in airport lounges with people get drunk on the free booze. Besides if you have your own caravan or chalet I do not see why you would be interacting with other folk.

        • Gordon says:

          You do not need to interact with people, They interact with you once they spill out of the clubs in the early hours drunk and singing/Shouting/Arguing! Caravans/Chalets have zero sound proofing. I’ve experienced this first hand and I can say happily never again.

          • Paul says:

            The one at Sand Bay is Adult Only – and when I say “adult” I actually mean OLD – most go to bed at 10pm after the line dancing.

            And none of that modern Al Dente rubbish food – its all soft so easy on the gums

            Joking aside, Sand Bay is actually very good – basic chalets but food decent, entertainment OK (sometimes excellent) and it really is an incredible bargain.

          • Hak says:

            So that is a non random sample of one. I once had a drunkard bashing the door of my hotel in a 5 star hotel when they mistakenly believed they were locked out of their room. Again, so what? Is it representative of the place? Doubt it very much.

      • RussellH says:

        I suspect that it depends on when you go. Paul’s example looks like an out-of-season special offer, some thing we did all over France pre-covid. Mainly others like us looking for a brief trip with dirt cheap accommodation, but going out to nice restaurants for lunch or dinner.
        Did one in Cornwall back in May, we did interact with the couple in the chalet opposite, mainly because they were kind and helpful, explaining to us where the sitting outside chairs + tables had been hidden, and then helping us carry them to the chalet.

  • Stephen Lee says:

    Rob mentioned the Virgin Hotel. I used £86,000 points to travel on a Virgin Cruise out of Portsmouth to Barcelona. In an auction I upgraded for around £1,200 and got absolutely unlimited food and booze for the whole trip of around 8 days, They could hardly squeeze all the booze into the cabin and the fridge was jammed. One or two bottles accidentally found their way into our suitcases. Almost worth becoming an addict to get one’s money’s worth ! Having said all that, I run a fleet of sleeper coaches and am too mean to provide more than tea, coffee, milk and sugar !

  • BA Flyer IHG Stayer says:

    As long as there is a fridge in the room I’m happy.

    Complaints might lead to their removal entirely and none of us wants that!

    My biggest annoyance though is if there there is a bottle of complicated water it’s often left on the side and not in the fridge!

    • AJA says:

      Love the autocorrect typo. Maybe that’s because it’s complicated? 😀

      Seriously though some people don’t like the water chilled. I think a compromise might be one bottle in the fridge and one on the side?

      • BA Flyer IHG Stayer says:

        Have you seen some bottles these days?

        Positively dangerous to open!

        Should be a law against it or something,

    • RussellH says:

      Decent places provide 1 or 1½ litre bottles of “complicated” water which do not fit in the tiny wee fridges.

  • AJA says:

    I use the minibar to store alcohol (beers and wine) and water along with salamis and prosciutto that I buy at the local supermarket so I don’t care if the mini fridge is empty, actually I prefer it.

    I try to avoid snacks such as crisps and biscuits but am partial to pistachios or cashew nuts but I don’t think I’ve seen a hotel minibar offer either of those.

    And I’m not bothered if there’s a kettle or a coffee machine in the room as I tend to only drink that with breakfast. But I do book hotels that includes breakfast , I got fed up of having to leave the hotel every day to go search for a local cafe.

    I like a hotel room balcony but it’s not somewhere that I consciously choose to sit on to have a drink as the sun goes down and that assumes you have a subset viewable balcony. I do use the balcony though.

    My daytime alcohol consumption in hotels (other than an AI resort) tends to be beside the pool or when I’ve ordered a lunchtime meal. Other than that I tend to drink bottled water.

    But I would expect a hotel room that costs £750 per night to have a decent stocked minibar, not necessarily free either. Though given it’s in the middle east I guess that it might not although if catering to European and American guests I think it really ought to. I think that’s one of the contradictions of flying the likes of Emirates or Qatar Airways that they freely serve alcohol on board even when they’re flying to what might be a dry country and the locals might frown upon it.

  • Tim Hewson says:

    Tenants lager and a Carmel Tunnocks and you think this is “curated”. I suspect the hotel has a Glaswegian staff member who they simply sent to the shops.

    It’s all a silly distraction anyway when they should be completing on price.

    • Rob says:

      Competing on price is never a good idea. Business 101. Do what you can to avoid it. We don’t compete on price for advertising sales.

      • jj says:

        Competing on price is a very good idea if you have a lower cost base than your competitors. RyanAir and Aldi are two great examples.

        • Chas says:

          That only works if you have little constraints on supply. That doesn’t apply to a hotel where they have a limited supply of rooms, that they can only sell once per night…

    • The Savage Squirrel says:

      You can’t deny they have a certain place in Scottish consciousness though. Along with the Irn Bru and amongst the branded stuff, it was a cheeky wink to its location and Glagow being a city with an, ahem, “mixed” population demographic. Sure, a bit style-over-substance, but exactly the kind of tongue-in-cheek thing Virgin can often do well.

    • cin3 says:

      Yeah there’s no way any of this was thought about or planned.

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