Air India unveils its new livery
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We don’t cover Air India much on Head for Points, even though it is a member of Star Alliance, but we thought you might be interested in seeing the new livery which has just launched.
Air India is currently in the middle of a huge transformation under the new ownership of Tata Group, with a brand new long haul fleet due to be in place by the end of 2026. The catchphrase is “transforming a national institution into a national inspiration”.
The airline has 470 aircraft on order from Airbus and Boeing, worth a stunning $70 billion at list price, with the first due to arrive this November. Completely new lounges are under construction in Delhi and at New York JFK and a brand new loyalty programme is coming in 2024.
The new logo is here:
…. and you can see the new livery above (click to enlarge).
I will spare you the PR guff about what it represents (“captures the essence of a bold new India” etc) but it does feel sleek and modern and sets the groundwork for what the airline hopes to achieve over the coming years.
milesandmordor 
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