Maximise your Avios, air miles and hotel points

£237 economy flights to the USA are back for the first time since the pandemic

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We have been saying for a few weeks now that there are definite signs of nervousness in the travel industry about forward flight bookings after the summer 2023 peak has passed.

Last month we ran an article with a virtually identical title to this one saying that £275 economy flights to the US were back for the first time since the pandemic.

Norse has now pushed the bar much lower, with October flights from £237 return from Gatwick to the US East Coast.

Norse Atlantic, the low cost carrier operating out of London Gatwick, has launched a short flash sale until Monday.

Remember that Norse flies from London Gatwick to Boston, New York JFK, Washington, Miami, Orlando, San Francisco, Barbados, Los Angeles, Montego Bay and Kingston.

Pay £237 return to Boston

I had no trouble finding Boston at £237 return for September and October.

As well as the US routes, it is also worth looking at the Caribbean. You can easily find Barbados at £329 for next Spring, which isn’t to be scoffed at.

The bad news ….

…. is that Norse is a true low cost carrier, in the Ryanair mould.

£237 gets you a seat and a SMALL underseat bag. That’s it.

You do NOT get:

Here is evidence from my last Norse Atlantic trip that – if you refuse to pay – you are likely to be given the worst seat available even if the cabin is empty:

The lack of luggage allowance is the biggest issue. For a short weekend break in New York or Boston I think most people could actually manage with a small underseat bag, assuming handbags are left at home.

Clearly if you’re heading to Barbados for a week then the costs are going to add up – you’re going to want to eat on the way, you will have a suitcase, you may want to ensure you have decent seats.

You’re probably into British Airways or Virgin Atlantic pricing territory by that point and they may have better flight times or more resilience if your aircraft develops issues.

Why you should fly Premium instead

The real bargain with Norse Atlantic is its Premium cabin. Pound for pound, this is the best value premium product in the air, at least flying from the UK.

Barbados, next spring, is £632 in Premium which I consider very reasonable and includes a full size cabin bag. You need to factor in food and a suitcase though.

Do you know that Norse’s Premium seat has EIGHT extra inches of pitch vs BA and Virgin Atlantic? Here is our comparison of the Norse Atlantic premium seat vs British Airways World Traveller Plus and Virgin Atlantic Premium.

Rhys reviewed Norse Atlantic’s Premium seat to the US here.

You can have a look around the sale fares on the Norse Atlantic website here. The flash sale is running until Monday.


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Comments (104)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Richmond_Surrey says:

    It’s not really £237, because even camera bag + chlothes will cost more. And if flight is cancelled, you have a problem.
    I used to pay £250 for AA flights to NYC and that was good deal. Reasonable hand baggage policy and food.

    • Rob says:

      You get 7kg, enough for a weekend.

      • Sloth says:

        Just flown Manila to Boracay (and back) for 4 nights with 7kg hand baggage only which was fine. I think it depends on where you are going, weather wise
        If the allowance is acceptable or not

    • Ken says:

      I used to always travel with one of the full carry on cases, but honestly don’t need it.
      Under-seat one is fine for 2 nights, probably 3.

      This pricing puts it in realm of a European city break (well other than the fact US prices have gone bananas).

      Just need hotel prices to follow.

    • pigeon says:

      Though this deal will put downward pressure on BA, Virgin, etc fares, which you can do very well out of!

    • lumma says:

      I believe there are clothes shops in New York and Boston.

      • Gordon says:

        If one is only taking an under seat bag they would have to be hire shops!

      • Chrisasaurus says:

        And what, throw clothes away before flying home?

        • joe Jordan says:

          Indeed, Primark pricing (assume there is something similar in Boston) facilitates buy and dispose. No need to iron, no luggage space, buy over there, wear and throw in bin before going home. Probably cheaper for 4-5 days than a case each way.

        • pigeon says:

          Post them back. Travelling in Europe now, it’s completely feasible as an option!

        • TGLoyalty says:

          By bin I hope you mean charity

          This throw away view of the earths resources is crazy.

        • BA Flyer IHG Stayer says:

          Primark is expanding in the US. I’m aware of them in Chicago, New York and Boston.

          Other chains such as Ross, Marshall’s and TJ Maxx are also available for cheap clothing.

        • joe Jordan says:

          “By bin I hope you mean charity
          This throw away view of the earths resources is crazy”

          On that basis the trip should not be taken, the mode of transport to get there is far more damaging to earth’s resources that the clothes.

    • GaryC says:

      7kg of luggage needed for “flight/airport essentials” and the the “liquid limits problem”…what are you doing on a flight which requires so much weighty gear, and on a weekend away which requires such volume of fluids so as to require a checked bag? 😀

      Flying Norse isn’t for me either, I appreciate the comfort of J/F, but it’s entirely possible if you focus on what you actually need to travel surprisingly light. I’ve done 7 day multi-leg trips in the US with just a backpack.

      • Tom says:

        Maybe Blair has special medical needs that fill his under-seat bag?

        Otherwise I agree that smacks of neediness. For a weekend I only need one change of clothes.

        • Blair Waldorf Salad says:

          Exactly. I have very specific hair wax that I couldn’t expect to just pick up at any branch of Walgreens.

          The small underseat bag fills quickly. The aforementioned neck pillow. Noise cancelling headphones, Kindle, personal laptop, work laptop, chargers for all electronics, glasses case, sunglasses, other sunglasses for when I have contact lenses in, on that note contact lenses too, one change of clothes in case of spills during the journey/flight cancellation where bags don’t get returned….

          I guess I don’t see the enjoyment element of a holiday if it is lived on such tight limitations.

        • Gordon says:

          I think you have just about covered everything there 😂

    • Blair Waldorf Salad says:

      Buy in Primark while there?!? And throw away? I think the concept of an ensemble outfit may be another gulf that won’t be bridged.

  • Gordon says:

    So what you’re saying Rob is if you’re going away for a couple of days in economy, Fly Norse Atlantic, Any longer, it’s as you were. Personally I would not feel comfortable going away for even a couple of days with just a small under seat bag. And no Avios or Tier points, God forbid!!!!

    Your statement below has made my mind up,
    “You’re probably into British Airways or Virgin Atlantic pricing territory by that point and they may have better flight times or more resilience if your aircraft develops issues.”

    • Steve says:

      Yes, this is happeing to me for some routes around Europe. Ryanair is the cheapest but when you need to take family with luggage it’s cheaper to use BA, with better times.

  • BSI1978 says:

    You’re the expert here Rob, but is this pricing truly representative of nervousness across the industry, or just an indication that Norse is already struggling to make their model work?

    • Rob says:

      It’s the same thing. In a weak market weaker carriers will panic and cut prices which BA etc have to follow, pulling all pricing down.

    • Richie says:

      Early October is traditionally a leisure low demand period and we should expect promotional fares. But it is still only July and about 10 weeks to October. Norse have a lot of economy seats on their B789s to fill which may be why this promotion is earlier than others.

      • The Savage Squirrel says:

        October is peak leaf peeper season around Boston, though…

        • Richie says:

          New York Stewart SWF airport is a better airport for the leaf viewing region.

          • The Savage Squirrel says:

            Not flying from the UK it’s not 😀 😀

          • yorkieflyer says:

            ah recall flying to Stewart from Edinburgh on a Norwegian 737MAX before they started dropping like flies

        • Swifty says:

          Haha savage squirrel. That’s really funny esp as you’re a squirrel

  • Michael C says:

    Cheaper than Tenerife for half term!

  • JRich says:

    They have $99 one way fares from Boston to LGW all the way through May 2024. Hope they survive that long…

  • Matthias says:

    Flew Norse to NYC last year, eco out and premium back. (The upgrade is cheaper on the return as no extra APD). Can’t fault the experience and the planes are newish 787s.

    From memory you do get food included in Premium, but it’s really bad so I definitely wouldn’t pay for it in economy – though for a family of 4 on a 7h flight we had two giant shopping bags full of food for the flight!

    Ref carry on bags, again I’m pretty sure premium came with a bigger size cabin bag, which was helpful for the return. Though when you say ‘underseat bag’ that can still be a reasonably sized backpack as opposed to just a handbag.

    And yes the premium seats are very spacious, though I still didn’t get more than 2h sleep on the redeye back…

    Definitely recommended

    PS Decent AF lounge in their JFK terminal available on Priority Pass

  • dougzz99 says:

    Unless you have friends or family to stay with, this wouldn’t move the needle on the overall cost of a weekend in NYC or Boston.

    • Rob says:

      Or, you know, some hotel points 🙂

      • AnotherUser says:

        And there are still cheapish hostels etc (though hotel points probably a better fit for the readership here 🙂 ) and lots of fun free or cheap stuff to do

        • yorkieflyer says:

          difficult to avoid buying food and drink tho

          • AnotherUser says:

            Unless prices have *really* ridiculously shot up, things like bagels from bakeries or pizza slices are affordable (and tasty, if you find somewhere good). NYC’s not the place I’d choose for a budget break, but plenty do

      • dougzz99 says:

        The value of the points is material, and makes no difference to my point.

  • Richie says:

    Underseat bag is a good size “…Underseat bag / personal item 45 x 36 x 22 cm / 17 x 14 x 8 in (no weight restriction) included in all fares…” about 35 litres. Also bigger than easyJet.

    • Richie says:

      You place it under the seat on edge like a Taco, as they say on United, to one side, your feet go on the other side.

    • zapato1060 says:

      Come on. I find my feet are always stretched out in Y. The bag goes behind them. Or find a spot to put it in overhead.

    • zapato1060 says:

      @blair And the bag you linked is not the underseat one. That’s a 50×45 trolley. The underseat is backpack notibly 40x30x25 ish.

      • Richie says:

        It’s 45 x 36 x 22cm on Norse.

        • Matthias says:

          Just because it’s called an underseat bag doesn’t mean it has to go under your seat. On those big planes you will almost always find space in the overhead lockers.

          They just call it an underseat bag to make you buy the bigger one 😀

      • Blair Waldorf Salad says:

        The bag I linked to is 45 x 35 x 20 cm

    • Gordon says:

      @Richie, if Norse put Rob in the worst possible seat in a near empty cabin because he didn’t pony up the dough, I’m guessing that you would not be allowed to stow anything in the overhead lockers even if they were empty like the cabin!

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