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American Express brings back a minimum income requirement for its cards

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Back in 2016, American Express removed the minimum income requirements from its UK personal and small business cards.

The plan was to take a more holistic view of your finances. A single person living at home on a £25,000 salary has a totally different disposable income profile to someone who is married with two kids and a mortgage taking home £35,000.  Setting a strict cut-off level was seen as a blunt instrument.

For whatever reason, potentially linked to new FCA customer duty regulations, American Express has decided that this structure was no longer workable.

American Express uk minimum income to get a card

Minimum income requirements have now returned.

That said, they are not exactly tough. Someone on minimum wage doing 40 hours per week will still qualify for most cards. The real losers are the retired and non-working partners, as the requirement is based on your personal income. High savings or a high household income are no longer enough.

These are the new PERSONAL income requirements.

It’s worth comparing these numbers to the 2016 levels, remembering that we’ve probably seen 25%+ wage inflation since then.

The Platinum Card was £40,000 in 2016 but is now £35,000. The Marriott Bonvoy American Express was £30,000 in 2016 but is now £20,000.

The only big jump is the British Airways Premium Plus card, which was available on a £20,000 income in 2016 but now requires £35,000.

The other personal cards were £20,000 in 2016 and remain at £20,000 now, so the income requirement is far lower in real terms.

For HfP readers, these limits are unlikely to make much difference to those in work but are likely to hit the retired or those applying on behalf on non-full time working partners or their student children.


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Comments (234)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Nick says:

    What do they class as ‘income’ though? Most cards, and I believe Amex too, ask for your ‘Annual Personal Income’, as well as the likes of ‘Other Personal Income’.

    Surely ‘income’ includes a salary, but also returns on investments, interest payments, annuity payments, etc.

  • Roger W says:

    Retirees are a bit more complex than ‘income’. In a couple of months my DB pension will be £20K. Am holding off SIPP until I get the state pension and will be taking £36K of ISAa yearly. That is £56K with no outgoings but rates, food and utilities. Compare that with my younger self with massive mortgages…

  • Erico1875 says:

    Explains why my wife got KBd for Platinum. Her declared earnings were 30K on a household income of 90K

  • polly says:

    And yet, we retired are big spenders… all our non mc spend goes to Amex. Not a good move.. yes, maybe they don’t want a rush of cancellations before Oct 2nd. Which they might possibly be facing.
    It would certainly reduce the pool of newer 241 voucher holders too, so less people chasing CS reward seats… sorting the wheat from the chaff here. Don’t want the poor eating at the table, methinks… Weird change.

    • NorthernLass says:

      Same here, Polly, we have healthy bank accounts, mortgage nearly paid off, one (nearly adult) child. All our spending goes on Amex where it’s accepted. I do quite a bit of free and low paid work for charities, yet unless I get another “proper job”, I won’t be eligible for another BAPP or Platinum!

      • Ladyshopper says:

        I won’t be eligible for any Amex card now. Medically retired from the police with 16 years service, plus I get ESA means my sole income is around £12k. However, our combined household income, which we both have full access to, is over £90k.

        We’re mortgage free, adult children who are independent, healthy bank accounts and savings (mostly in premium bonds, so no real income I can use from those).

        Little bit frustrating.

  • strickers says:

    I think they’ve shot themselves in the foot somewhat here, Mrs S is retired with a low net income but a more than ample net worth when you look at savings. She would only qualify is she took an income from these which would then incur income tax, whilst I’m still working there is no justification for doing that.

    • Ken says:

      Surely if she has savings and investments in her own name, she has an income regardless of whether she chooses to spend it or re-invest it.

    • BBbetter says:

      They’d have shot themselves in the foot if Mrs S would’ve been a long term customer with no churning. But if she wanted to be a long term customer, she’d already have been one.

  • Will says:

    How do they work out self-employed? As one would a mortgage? Salary + divdends declared?

  • paul says:

    Don’t you just enter £60k in the Application?

    Always worked for me.

    • polly says:

      Unless they check = fraudulent application

      • paul says:

        As long as you’re earning them money they won’t care.

        It’s just a “compliance check” to suggest they’re being responsible.

  • Sussex bantam says:

    Hmm. That explains why my wife got rejected then. Lots of assets but we don’t choose to draw an income in her name for tax purposes

    Strange move from Amex this.

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