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What is it like in the Accor Live Limitless suite at BST Hyde Park?

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We’ve run a number of articles over the last few months about Accor Live Limitless points redemptions for the BST Hyde Park concerts, which concluded last weekend. We even gave away some tickets in an exclusive reader competition.

Last Friday Accor kindly invited me to their BST suite to see Billy Joel in concert.

As Accor has confirmed that it will be sponsoring BST in 2024 – so these redemptions will be back – and because the suite is genuinely a ‘money can’t buy’ redemption, I thought I’d show you what you get.

the Accor Live Limitless suite at BST Hyde Park

Accor Live Limitless is the loyalty scheme for ibis, Novotel, Mercure, Sofitel, Pullman, Raffles, Fairmont, Swissotel and other leading hotel brands. Our review of Accor Live Limitless is here.

Accor lets you redeem Accor Live Limitless points for various BST Hyde Park packages, each offering access to a different viewing area. Because I only experienced the ALL suite – the top end redemption – I can’t comment on how the other options work. I know (because they sent photos!) that the readers who won our BST ‘Diamond View’ tickets for Take That had a great time.

If you have been to a concert at the O2 in the Marriott Bonvoy suite, and you can imagine that suite transplanted to the side of the Pyramid Stage at Glastonbury, then you have a rough idea of what you get with the Accor suite at BST!

What these pictures don’t fully convey is the scale of the event. There were 65,000 people at the Billy Joel concert on Friday night. 64,900 of those people were standing in one huge open air crowd, some of whom looked to be around half a mile from the stage.

Around 100 people were in the small number of private suites, where they were:

  • about 10 feet higher than the main crowd, so nearly level with the stage and with nothing blocking their view
  • had a seat, if they wanted it
  • were covered, in case of rain
  • had access to a free bar and food
  • had semi-private entry and exit to the concert, on the opposite side of Hyde Park to the main crowd

For scale, here is a picture I took from the Accor suite looking away from the stage:

the Accor Live Limitless suite at BST Hyde Park

It is a weird feeling to be in your spacious suite looking at 65,000 people in the main crowd.

The top photo gives you a good feel for the suite itself. Here is the bar (these are all Accor PR photos):

the Accor Live Limitless suite at BST Hyde Park

…. and this is how the seating looks on the balcony, if you choose to sit:

the Accor Live Limitless suite at BST Hyde Park

Here is a photo we took at the Billy Joel concert from the suite. It gives a good impression of where you are versus the stage (although you are nearer than the photo implies) and how you sit higher than the other guests:

the Accor Live Limitless suite at BST Hyde Park

Clearly – as always happens when we write about the Marriott Bonvoy suite at the O2 – some people will say that it’s better to be in the middle of a crowd of 65,000 people, a long way from the stage, with no free food or drink, with no private exit / entrance to the arena and with no access to seating. I’m happy for you 🙂

However, as the BST concerts often skew towards an older crowd (Billy Joel, Bruce Springsteen, Guns n’ Roses, Take That) who like their creature comforts, the Accor suite offers a unique opportunity. And you won’t get wet if it rains ….

You also need to remember that if you make a full day of it (support acts are on from 2pm, even though the main act only starts at 8pm) the suite makes a good base because you are looking at eight hours on your feet otherwise.

Accor Live Limitless will be offering redemptions for the 2024 BST Hyde Park concerts from next spring. Points pricing has historically varied by concert but examples are here.


Accor Live Limitless update – April 2025:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (33)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Reality Check says:

    Do you get binoculars supplied or do you bring your own? The view is so skewed that you can’t see the majority of the stage – you have to rely on the screens and what they choose to show you. You may as well watch it on sky arts on your 83″ Samsung 8K at home! Through a Bose home cinema system of course! 🤣🤣

  • Mouse says:

    Looks great! How many points does it cost to go?

    • Chris W says:

      Yes this is the most important detail and you left it out!

      • Rob says:

        If you need to ask the price ….. 🙂

        Varies by concert annoyingly. Tended to be 25,000 to 40,000 for two people this year. Link now added.

  • Geoggy says:

    We were on the terrace below the suites for the Springsteen gig on Saturday so can compare to the Ultimate diamond where we were on Friday.

    I don’t think either of them were worth the money. On Friday the catering was just vouchers to use at the stalls in the Amex gardens and the queues were painful. Free bar was good though. On Saturday we had nothing included other than access to the terrace. And yes whilst it is raised the stage is too far away for this to feel anything premium.

    Have paid for the packages at Wembley and you are much closer with better food.

  • Metty says:

    I’m one of those that prefer to be as close as possible to the stage rather than watch on the big screens; even at the back of Gold Circle (£170-£190) it’s not too bad a view. This year there seemed to be far more people with top price VIP tickets – who had paid for posh nosh/seats/cover/free drinks in dedicated areas such as Rob describes – in regular Gold Circle as they wanted to be closer to the stage. But not clear whether the ALL suite allows you to roam if you wish. Bumping into Roy Keane at Springsteen was a highlight for me, I smiled and said ‘hello Roy Kent’ and he called me a cheek f***er. (Kent character from the excellent Ted Lasso).

    Not living in London we used our IHG point stash on the IC Park Lane to stay over between shows. I wasn’t expecting much, but an upgrade, free meal/drinks for 1 hr delayed check in and late check out as per status via Amex Plat was a bonus.

  • MT says:

    We have been on the back level of the Terrace for the various hospitality a few times this year and last. The picture makes the view seem much further away that you are, so while not up close it is reasonable and if it starts raining definitely a better place to be.

    While the food options for all are somewhat limited the included drinks reasonable. Fully agree however on value for money compared to Club Wembley packages, there really is no comparison.

  • Kevin C says:

    I won tickets for Billy Joel from Vodafone. These were general admission but I think we ended up closer to the stage than the Accor suites. I think gold/diamond circle is where I’d be by choice. The one good thing about being GA is that you can easily get to the Rainbow stage and I got to the front for Rumer.

    Amex are also heavily involved. I got quite a nice water bottle and for going to their pavilion thing with my platinum I received a free bucket hat with patch!

  • Nathan says:

    The only place to be at these large scale events is right at the front of stage.It is a completely different experience having Keith Richards playing Jumpin Jack Flash a few feet in front of you versus sitting half a mile away sipping on some low grade overpriced vino.
    These type of ticket experiences are for people with no real passion or knowledge of music and whose main interest in attending is typically so they can post pictures of themselves on the internet.

    • Rob says:

      You can’t get to the front unless you’re on a VIP package I think. There is a clear gap (not visible in pics) separating the two groups.

      • Nathan says:

        VIP packages are not required to gain access to the front you can go there with regular priced tickets.

        • ken says:

          Pretty sure Diamond area is right in front of stage, followed by Gold, followed by general admission (at least in 2022).
          However many general admission people seem to manage to jib in to the premium areas – can’t blame them really.

          Having premium paying areas at the front for all standing events is un-British.

        • Kevin C says:

          You can’t go to the front of the Great Oak Stage at BST with a regular price ticket.

          You can go to the front with a regular ticket at Finsbury Park events. The VIP section doesn’t have a view of the stage. I thinkAll Points East is the same.

          • Nathan says:

            Actually you are wrong you most certainly can go to the front of stage at BST Hyde Park with regular priced tickets.

          • Rob says:

            How do you get across the demarcation / gap between front and back, full of stewards?

          • jek says:

            I think there is confusion about the ‘regular priced tickets’ here. Regular priced tickets are all GA, Gold, Diamond etc. tickets (there is even a regular VIP variant…), but not the packages from Accor, for example. GA is behind Diamond and Gold, with no front access. Gold was behind Diamon in 2022 (no front access), but this year Gold was left and Diamond was right, separated by the “runway”. Both had access to the front.

            BTW, P!nk was amazing near the stage in the Gold area and I would have regretted the terasse!

          • Rob says:

            There we are then. When I say ‘regular’ I mean GA.

          • jek says:

            Just to add: The layout for BST 2023 changed between the first and the second weekend. Only the first weekend had the runway. It seems that the second weekend shifted the Diamond area more to the right, away from the center of the stage. Looks like Gold was even better than Diamond during the second weekend.

        • Kevin C says:

          Then I stand corrected. Presumably that’s why they sell early entry.

        • TKMAXX says:

          Yes you do they charge a Gold VIP tifket to get to the front of the stage. GA are separated back perhaps 100 yards or more.

    • Rob says:

      One benefit of banking as a career, oddly, is that you tend to work with clients who are happy to drop £1m on a night out.

      Hence I got to attend 200-300 person private gigs from Bon Jovi, Killers, Mark Knopfler, A-ha, Duran Duran, Sheryl Crow etc. Do a few of these and you never want to attend a mega-gig in the main crowd ever again (and I haven’t).

      Hilton’s ‘secret socials’ are about as close as you can get to this today but Stormzy, Lewis Capaldi, Jess Glynne etc are 2nd tier compared to those guys (Kylie was different of course but I wasn’t at that).

      • The Savage Squirrel says:

        Very funny idea who you think is 1st and 2nd tier. VERY age-defining 😀

        If we take the UK as the benchmark (as we’re talking UK concerts), Lewis Capaldi has been around a lot shorter time than the “1st tier” acts mentioned, records in a FAR lower sales world driven by streaming rather than unit sales, yet still has nearly twice the UK album sales of A-Ha and is nearly up with Duran Duran. Jess Glynne not too far behind. .If you want to drill down into sales-per-year-active then the younger artists are orders of magnitude greater. Stormzy did an era-defining Glasto set (generally ranked only after Radiohead’s ’97 performance) while Duran Duran, despite being British, have never even played it. Just sayin 😉

      • Peter K says:

        Mark Knopfler needing to do a small gig? He must have been in dire straits!

        • Rob says:

          Knopfler was for charity – don’t want to imply he takes £1m to do private gigs for banks (although he might of course). He does / did do private gigs for charities.

    • Rhys says:

      Keep gatekeeping Nathan! That’ll show ’em!

      • ken says:

        Ooh, saucer of milk for Rhys.

        Nathan’s is largely right. The aged, monied, middle class not happy with squeezing the young out of sporting events, want to do the same with music.

        70 and 80 year olds playing to 50 and 60 year olds – rock and roll.

  • Ken says:

    But if you are a fan, it is better to be in the middle of the crowd, ideally nearer the front, rather than with people who have little interest in the music and spend the evening chatting (although this isn’t exclusive to hospitality areas).
    Music is a communal experience.

    It’s like something was lost from Wimbledon when they had to get rid of the standing spaces in area G in 1990. That was accessible to anyone (for £5 for the final) as long as you were prepared to queue and had an extremely strong bladder. I wouldn’t be able to stand for that long now (or not need the toilet), but the atmosphere was far better.

    • Ken says:

      And for all the criticism Wimbledon get a £27 ground pass in the first week is the best value ticket in UK sport.

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