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Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

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Last week, I headed down to Lisbon for a behind-the-scenes tour of the TAP Portugal aircraft hangars and maintenance facilities. I will cover this in a separate article, but today I want to focus on the group interview we had with TAP’s CEO, Christine Ourmières-Widener.

(If the name rings a bell, Christine was CEO of Flybe when it was a quoted company. She left when it was acquired by the Virgin Atlantic-led consortium, before it went into administration.)

The Portuguese flag carrier has managed to weather the pandemic, albeit not necessarily in flying colours. Like many other airlines, it didn’t exactly cover itself in glory when it came to issuing refunds during covid.

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

Things are now looking up. Christine said that the airline is now growing again. It posted its highest-ever third quarter revenues with a profit of €111 million between July and September.

By the sounds of it, TAP is performing better than forecast earlier this year. Securing regular, long term profits will be key to the airline’s survival, as it is currently heavily indebted.

The good news is that the outlook is strong, despite inflationary and cost-of-living headwinds. Like other airlines, Christine says demand is still high for the remainder of 2022, a trend that appears to be continuing into next year. “So far, the forward bookings have been very strong.”

To make the most of it, TAP will “move to 100% capacity compared to pre-pandemic next year.”. Whilst the Winter Season is always quieter, “in particular the summer of 2023 will be identical to the summer 2019.” This puts it ahead of the larger European airlines including British Airways, Lufthansa, Iberia and KLM who are unlikely to return to 100% of 2019 capacity for another few years yet.

TAP will do so with a smaller fleet, which has been capped at 99 aircraft until the airline reaches the end of its European Commission-approved restructuring plan. “We have six aircraft left less than in 2019 …. but we will fly the same capacity,” she says.

The secret has been to increase the size of the aircraft it has left by replacing smaller ATR aircraft with larger Embraer Jets, increasing the cabin size by approximately 30 seats.

These aircraft allow TAP to feed its long haul network, which Christine calls “the engine of profitability”. Portugal is a tiny country with a population the size of London, so it is much more reliant on its convenient geographic placement as a European gateway to South America and West Africa.

TAP Portugal flight route map

Fewer than 30% of passengers on TAP originate in Lisbon or Portugal. The vast majority are connecting onwards, often either to or from the Americas which form the backbone for TAP’s route network.

That also means it is particularly dependent on external economies such as the United States and Brazil. Fortunately, things are looking stable. American visitors continue to flood into Europe thanks to a favourable exchange rate and massive pent up demand. “It still seems that US citizens are really dying to go to Europe.”

Brazil is similar. As TAP’s most significant market outside of Portugal, Christine sees the recent election results in a positive light for TAP: “Economists are saying that the election is good thing for Brazil’s economy.” Assuming they are correct, TAP will continue to ferry affluent Brazilians to and from Europe and make a profit on it.

As to whether TAP would consider launching more flights from Porto?

“It’s difficult to have two hubs because even bigger countries than Portugal have tried try it and never succeeded. Our priority is to make this hub work. If it’s working and we need to grow we will see, but for the time being we have to focus on what our core business is before thinking about anything else.”

Plans have also been on the table to create a newer, better Lisbon Airport. The city has grown around the airport, which is now surrounded by residential neighbourhoods on all sides. Plans for a new Lisbon Airport have been fielded many times. For now, however, “we don’t know when and where the next airport will be.”

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

For now, however, Christine is focussed on turning TAP around and getting it through a difficult period of restructuring, one of the conditions imposed by the European Commission as part of the Portuguese Government’s pandemic bailout.

Whilst that continues, the Portuguese Government has once again signalled its intent to sell its stake in TAP.

There are rumours of further consolidation in the European market. A decade ago, a flurry of activity created three major airline groups: IAG (British Airways and Iberia), Lufthansa Group (Lufthansa, SWISS, Austrian etc) and Air France-KLM. Little has changed since then.

To compete on a global scale, the remaining European legacy airlines are likely to continue to merge into one of these three groupings as long as the domestic political will is there. As a current Star Alliance member Lufthansa looks the most obvious route for TAP but obviously IAG (owner of Iberia as well as British Airways) and Air France-KLM would take an interest. EU rules ban any company from outside the block from holding a stake above 49.9%.

Christine isn’t getting distracted, though:

“Whatever is happening, I have to deliver my restructuring plan. And the reason [why is that] whoever could be interested in buying TAP would be even more interested in a company that is better organised and showing positive results. So the plan until 2025 is to show progressively sustainable profits….So there is no change really.”

Later in the week I will show you what goes on at TAP’s maintenance base in Lisbon.

Comments (137)

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  • Ls says:

    Rob – this is a disappointing article again. You have not challenged Christine on the piss-poor service provided, and this just seems to be an advertorial for TAP. Was this sponsored, or a freebie trip? If so, say it. If not, you have totally lost journalistic integrity.

    • Mr(s) Entitled says:

      Another fluff piece just like the ‘interview’ with Plaza Premium CEO. Cue comment about me not understanding business and referencing five journalist awards.

      • Rob says:

        You clearly don’t work in business travel.

        That Plaza interview was the talk of the industry all week, with no-one quite believing that Song would openly criticise Priority Pass in print as he did, especially given the Asian norms of politeness.

    • Rob says:

      It says at the top that a group of journos were invited to Lisbon to tour the facilities.

      • Mikeact says:

        ‘Journos’….I guess that’s woke for Journalists.

      • LS says:

        Come on Rob,
        – ‘I headed down to Lisbon for a behind-the-scenes tour of the TAP Portugal’ (as is written), vs
        – ‘We were given free tickets to Portugal, so TAP could explain to us its plans’ (in reality)
        Very big difference. It is currently really not clear you accepted anything for this article (which you did). ‘Headed down to Lisbon’ is not accepting you were given free stuff to write this. Poor show.

        • Rob says:

          What particular ‘benefit’ is a 6am economy return flight to Lisbon, returning the same day? No accommodation, no entertaining, no sightseeing. Land, off to the hanger, tour and chat with Christine, back to terminal, onto another economy flight, home late. I am struggling to think of anything less attractive, which is why I didn’t go myself.

          As I said elsewhere, if you think this is attractive and some sort of ‘benefit’ then I am very willing to let you do the next 6am economy day return trip we have to do.

          • Nick says:

            Thought Rhys’s contract stipulated minimum cabin is economy…?!

          • Nick says:

            Sorry, Business. You know what I meant 😆

          • Rob says:

            You know Rhys, he’ll agree to anything for a poke around an aircraft hangar 🙂 I would have allowed him to refuse it on the grounds of flying economy.

          • KevinS says:

            Writing a nice article about them makes it more likely you’ll get a sponsored article in future?

            If you said they’re rubbish/told the truth about them then they might not bother

          • Rob says:

            There really is no correlation, as the number of BA sponsored pieces we run and the number of mean BA article we run should have taught you!

          • Yorkieflyer says:

            well, from what I’ve read in the article it wasn’t really worth disturbing Rhys’s sleep was it then?

          • Rob says:

            You need to see the hangar photographs ….

  • Josh says:

    I agree that it is extremely disappointing articleZ tap tap It’s undoubtedly one of Europe’s worst national airlines and they’ve got nothing in the past few years to improve. They only exist because they have monopoly routes and government subsidies. They obviously have no intentions of improving.

  • Erico1875 says:

    TAP aren’t alone.
    OMAN AIR kept £300 of my money due to their covid cancellation of a flight. They disputed my charge back, lying about an evoucher that didn’t exist.
    Most of these CEOs are running companies that are actively and deliberately DEFRAUDING and STEALING from their customers

    • Erico1875 says:

      Not to mention TAP so called Black Friday sale.
      Week before, flight cost £400. Black Friday, £650.

    • ankomonkey says:

      I had refund rejections from TAP, Thai Airways and Air Asia during Covid. I had to chargeback them all. I agree that TAP aren’t alone, but they seem to appear on just about everyone’s list of refund rejectors.

  • Jake says:

    @Rhys, as mentioned above this was a missed opportunity. To brush away the fact TAP became known over an 18 month period for failing their legal obligations should have been discussed and challenged.

    Recognise that HFP have to maintain working relationships with airlines and that it’s a free site and readers that are not obliged to read but HFP is an important link between many of the airlines most important customers and management so topics that are pertinent to readers should be covered.

    I’m sure many on here wanted to hear more about TAPs handling of the pandemic and how they are proceeding with claims ahead of fleet renewal plans

    • meta says:

      Nothing to do with pandemic…Always bad. Somebody needs to take a drastic measure at that airline to improve customer service.

  • Dev says:

    Are the European Commission rules really hampering European airlines rather than allowing them to compete?

    I find the EC bureaucracy and rules annoying when European airlines are competing worldwide in a sector that has lots of government backing, state backed protectionist policies and government ownership.

    Why can’t TAP lease or buy more planes than 99 if they can fill them and make profits?

    • Rui N. says:

      Because they got a €4 billion bailout from the government… (grant, not loan) that is why.
      Who said that TAP can make profits? Since the first nationalisation in 1975 they made profits in only 2 years (even with dodgy accounting to move losses from the airline to the other businesses in the group – maintenance in Brazil was a favourite).

  • meta says:

    To add to the above comments.

    Their appalling customer service has nothing to do with pandemic. They were always bad. I had three cases with them that all went to MCOL pre-pandemic and only then they would communicate. Never bothered to respond to LBA.

    Let’s not forget they had German government fines over refunds, planes turning around so as not be impounded and most recently US DoT ordering them to pay €122.5 million of refunds plus €1 million fine.

    I only fly them because they are the only ones flying to Portuguese-speaking Africa regularly, but they are really getting worse and worse each time. From switching planes (from lie-flat to normal European seat on 7h+ routes) to not loading food at all. Cabin crew aren’t happy either.

    • Cat says:

      Yes, my boyfriend had an appalling experience flying with them to Brazil, to meet me a decade ago. I’ve never seen him arrive on holiday angry before (or since).
      They were always awful, and nothing I’ve seen in my recent experiences with them tells me that they’re trying to change.
      They don’t care about their customers at all, just their profit margins.

  • CC says:

    Nasty airline. Horrible experience a couple of years ago flying to Brazil. Airport assistance non-existent; customer support (to get compensation) non-existent. Had to fight in small case court (third party service I used taking its cut).
    Promised will never fly with them again, and I won’t.

    Too wishy-washy of an article, btw. What’s the thing with all bold font sentences?

  • Dev says:

    Was it TAP that are known for selling short haul business class flights and then providing no service onboard as the crew are on minimum numbers performing purely safety functions.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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