Alex Cruz to become Chief Executive of SAS?
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According to this Sky News report yesterday, ex-British Airways Chairman and CEO Alex Cruz has been approached to become Chief Executive of SAS.
Cruz is reportedly one of a small number of candidates identified to succeed Rickard Gustafson, who is leaving to take a job outside the aviation industry.

SAS has, arguably, moved closer than most European legacy airlines to becoming a low cost carrier which may be why Cruz is of interest to them. It had little choice, faced with competition from Norwegian.
The airline is a member of Star Alliance and has an established long haul network alongside its short haul operation, albeit with a long haul fleet which is just a 1/10th of the one Cruz oversaw at British Airways.
More news if and when we hear it.
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