The Mondrian hotel brand will return to London
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The Mondrian hotel brand – now owned by Accor – will soon be back in London.
The original Mondrian hotel, in the renovated Sea Containers House building on the South Bank, did not last long. It is now independent, trading as Sea Containers London.
Meanwhile, over in Shoreditch, hotel and private members club The Curtain slipped into receivership in September.
It survived less than three years, proving once again that an expensive PR campaign counts for nothing if your underlying product is wrong.
Accor saw an opportunity to revive the Mondrian brand and has now signed a deal to take over the property. The Red Rooster restaurant will go but the private members club which shared the building will remain, keeping The Curtain name. Mondrian Shoreditch will open in 2021 after a soft refurbishment.
Whilst I think the location is poor (by East London standards) the key selling point of the property is the rooftop pool – see image above. It is relatively small when you see it in the flesh, however, and is not a patch on, say, the rooftop pool at New York’s original Soho House. The London weather probably didn’t help either ….
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