Maximise your Avios, air miles and hotel points

Get 600 easy FREE Avios when you join ‘Avios for Thoughts’

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

One of the lesser known British Airways Executive Club partners is market research group ‘Avios for Thoughts‘.

It turns out that we haven’t covered this for (ahem) five years, when it was branded ‘Rewards for Thoughts’, so I though I’d give it a mention today.

‘Avios for Thoughts’ is offering a decent 600 Avios points for signing up, taking the welcome tutorial and completing one survey.

https://www.headforpoints.com/wp-content/uploads/2022/08/Avios-Wing-15-light.webp

You can find details on ba.com here.

It seems simple enough.  Once you sign up, you will be emailed consumer surveys on an occasional basis.

You will earn between 20 Avios and 350 Avios for every further survey you complete.

To be honest, I doubt this is worth your time for such a small number of points but you could always do them on the train in the morning or in front of the TV.

However, when you complete your welcome tutorial and first survey you will receive a bonus of 600 Avios points.  This is more like it!

Whether or not you cancel your membership after the points post from your first survey is up to you.  It is worth joining and completing one survey.

You can join via this page of the British Airways website.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (51)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Martin says:

    I use the equivalent to keep my accor points alive when I need to

  • Paul says:

    Well, i did this some time ago. Be ready for a load of spam from other companies. They share your details for sure.

    • RussellH says:

      I have been using e-Rewards, the Accor Club Opinions and Hilton Guest Opinion Rewards for many years now. I have any number of gripes about the firm behind them, but spam is not one of them.

      I do not think that I have had a single spam that could be reliably traced back. What spam I do get (and there is not much) does not come to the e-mail addresses that are linked to the survey sites.

  • ML says:

    They are pretty rubbish, you will answer loads of questions and tell you after 10 mins that “unfortunately you are not qualified for the question”, so you will waste 30 mins to answer loads of questions and get nothing

    • John says:

      You need to try and guess what questions they want to ask, being truthful leads to screen outs. Obviously I, a business owner earning £1m a year employing 500 people, am intimately involved in every day to day business decisions, consider it worthwhile to spend 30 minutes on a survey that pays £2 of avios.

    • VSCXFAN says:

      Very disappointing – I’ve wasted over an hour answering endless questions in several surveys just to be told I don’t qualify and that they’re giving me 2 points. Avios’ reputation is fragile enough!

  • Martin S says:

    I signed up, did a survey and all of the avios landed in my BAEC account within minutes, so all good.

    I tried to do further surveys but it’s just endless pre-surveys and then rejections. They also love to ask the same questions pre-surveys over and over again, or extremely similar questions. When you do get an occasional survey you qualify for, they often have leading questions where none of the options reflects a true answer. The site also happily shows you a survey you have didn’t qualify for and lets you do the same pre-survey an infinite number of times.

    I don’t know who is paying them for the results of these surveys, but I suspect the data they’re buying is absolutely useless. The site seems designed to make it as unappealing to do further surveys as it can be, so I don’t feel they guilty taking the bonus and running now.

  • A says:

    Wow….had 23 emails from them in less than 24 hours telling me there are new surveys for me, or with the title ‘time for a survey’?

    Thing is, there are still none available, and there never have been. After completing the tutorial and my profile, despite the promise of 500 after completing my first survey still being shown on the screen, there are no surveys available.
    Make it make sense!

    I got my 100 avios for signing up, and now I’m going to unsubscribe and consign this rubbish to the spam folder.

  • Navara says:

    Manage to get over 8000 Avios across 2 household accounts. Not a bad return for a Bentley driving VP of a multinational company employing 1000’s

  • Matt says:

    Every survey I attempt to do turns into a rejection, attempted 6 and 6 rejections. Absolute waste of time

  • Chris says:

    Tbh I thought it was a bit sketch. One survey was asking what I thought about Chinese state media, the military and China as a whole. Almost baited as if it was coming from China. I ain’t no tinfoil hat but I quit out of it after a while.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.