American Express pushing a ‘buy Avios’ bonus – worth it?
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A lot of HfP readers emailed me yesterday about an British Airways American Express cardholder offer that was emailed to them. We covered this last month, but the feedback yesterday means that I want to run over it again.
It is a little weird in how it is set up.
When you buy at least 20,000 Avios for £335 via the standard ‘buy Avios’ page here, you will get a bonus of 10,000 Avios.
This assumes that:
you register for the offer on your BA Amex online statement page, and
you pay with your BA Amex
You must buy at least 20,000 Avios. Because the bonus is fixed at 10,000 Avios, the best option is to buy exactly 20,000 for £335 and no more. In total you will receive 30,000 Avios, although the bonus Avios will come via Amex and won’t arrive until your next BA Amex statement is generated.
You are paying 1.1p per Avios via this offer. This is OK but certainly not one to jump on unless you have a specific need for them.
Every so often BA runs a ‘50% bonus when you buy Avios’ offer. These offers are better than this BA Amex one because:
the occasional 50% BA bonuses let you buy as few or as many Avios as you want, whilst this BA Amex offer only gives a 50% bonus if you buy 20,000 points
the occasional 50% BA bonuses give you the bonus Avios immediately, whilst with this one the bonus will be added to the next monthly sweep from your BA Amex card
the occasional 50% BA bonuses let you pay however you want, whilst this offer forces you to use a BA Amex
the occasional 50% BA bonuses do not require pre-registration, whilst this BA Amex does – and if you forget, you don’t get the bonus
However, if you can get your head around these restrictions then you are getting a decent 50% bonus if you buy exactly 20,000 Avios.
To take advantage of the Amex offer, you need to buy via this link. The offer runs until 15th July.
This HfP article from our ‘Avios Redemption University’ series shows you how to buy Avios points and which route is the best value from all of the options available.
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How to earn Avios from UK credit cards (April 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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