British Airways selling long haul Economy seats at £100 each way for its 100th birthday

If you were wondering why Virgin Atlantic brought back its £1 ‘Golden Tickets’ game on Monday (see this article), it seems to be a spoiler for a new British Airways offer.

As part of its 100th birthday celebrations, British Airways will be selling 100 long-haul Economy seats each day for £200 return, ie £100 each way.

Different routes will be offered each day between Monday and Thursday at noon.

There will be two different destinations each day, to include the USA, Africa and South America over the course of the week.

Tickets will be made available at noon exactly.  ba.com will collapse at around 12.00:05 ….

Destinations will be listed on this special page of ba.com.

On Monday the destinations were New York and Cape Town.  On Tuesday it was Abu Dhabi and Boston.  On Wednesday it was Pittsburgh and Rio.

Travel dates have varied by destination so it is impossible to predict what will be offered on Thursday.  The window is generally about four weeks.

These tickets have booked into ‘M’ class in general but this is not guaranteed.  This means that you can upgrade them later to World Traveller Plus if Avios reward seats open up.  Do note, however, that this will trigger the higher rate of Air Passenger Duty plus additional BA surcharges so it won’t be cheap.

As an Avios earning opportunity, this is surprisingly good.  A BA Blue member would earn 6,020 Avios and 80 tier points return from the Cape Town offer.  A BA Gold would have earned a whopping 18,060 Avios return plus 80 tier points for their £200 outlay – and they got to visit Cape Town.  Although 2 x 12-hour overnight flights in Economy is not exactly an easy way of earning cheap Avios ….

The promo page for BA’s 100th birthday sale offer is here.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.