Aer Lingus launches its new logo and aircraft livery

With the first of 14 A321LR aircraft due for arrival very soon – which will see the launch of US flights using single-aisle planes – Aer Lingus has announced its new first brand refresh for over 20 years.

And this is it:

If you’re thinking:

“this reflects the airline’s position as a modern and contemporary Irish brand that increasingly competes on the international stage“

…. then Aer Lingus agrees with you.

If wanted to know why it was done like this:

The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.  Guests will see four shamrocks on the new Aer Lingus aircraft livery.  The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.

I did find the old Aer Lingus livery a little old fashioned so I do welcome this change.  Like Emirates, Aer Lingus has decided to paint its undercarriages in a bright colour – in this case teal – in order to stand out to people who see the aircraft flying overhead.

This is how it looks on an aircraft:

There are currently two aircraft completed, one A330 and one A320, with the rest to follow over time.  Apparently it takes 10 days to paint a widebody long-haul aircraft and 7-8 days to paint a narrow body short-haul aircraft.  The A320 is due to visit Heathrow next Monday for the first time so look out for it if you are travelling.

Here is the ‘thumbnail’ version:

You can find out more, including a video, on this page of the Aer Lingus website.

PS.  By 2023 Aer Lingus states that it will have 30 aircraft flying on North American routes, up from 17 today.  If you thought Aer Lingus had already built a substantial network, we clearly haven’t seen anything yet.  Given the decent flat bed Business Class seating and the ability to clear immigration in Dublin and Shannon, I hope they succeed.  This is our warm review of Aer Lingus A330 business class.

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