QHotels switching its UK hotels to Marriott’s Delta brand

QHotels is a small chain of 25 four-star UK hotels.  Some are run as DoubleTree by Hilton franchises, others trade under their historical names.

Properties include:

• DoubleTree by Hilton hotels in Glasgow, Cambridge (Belfry), Stratford upon Avon, Oxford and Forest Pines
• The Queens, Leeds
• Oulton Hall, Leeds

• Crewe Hall, Cheshire
• Dunston Hall, Norwich
• Norton Park, Winchester
• The Belfry, Nottingham

…. and many more.  A list is on their website here.

It seems that QHotels is about to rebrand the majority of these hotels under Marriott’s Delta brand.  This would be a coup for Marriott which currently has no Delta properties in the UK.

Delta is a ‘conversion’ brand, just like DoubleTree and IHG’s new voco brand.  A ‘conversion brand’ is a brand without brand standards, allowing virtually any half-decent existing hotel to literally switch overnight without having to worry about the power output of the hairdryer, thread count of the bedsheets etc.

The Nottingham Belfry is already showing on marriott.com as Delta Nottingham – see here.  It switches in April.

If you look at this page of the QHotels website, you will see that the legal entity for the bulk of its hotels has changed to ‘Delta XXXXX’.  Crewe Hall is now legally Delta Crewe Hall Op Co Limited for example.  This makes it highly likely that these properties will also be converting during the next few months.

Even the DoubleTree hotels seem to be switching.  DoubleTree by Hilton Stratford Upon Avon is now owned by Delta Stratford Op Co Ltd, for example.

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How to earn Marriott Bonvoy points and status from UK credit cards (April 2025)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

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The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

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The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points.