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Get £5 back on a £10 purchase via American Express ‘Shop Small’

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Shop Small is back!  If you have an American Express credit or charge card (unless it is a Lloyds Avios one), you can make big savings on your Christmas shopping from tomorrow (Saturday) until 16th December with ‘Shop Small’.

American Express is the major UK sponsor of a scheme called ‘Shop Small’, designed to encourage you to shop in local independent stores instead of major chains.

Starting on Saturday and running until 16th December, you will receive £5 cashback on EVERY transaction you make for £10 or more at a participating ‘Shop Small’ business.

American Express Amex Shop Small

There are very few rules apart from the fact that you can only get one £5 cashback per shop per card. You can, of course, register multiple American Express cards if you have more than one.

It is a simple process:

You MUST register your credit or charge card before making a ‘Shop Small’ purchase

You can register British Airways, Harrods, Costco, Starwood, Gold, Platinum, Platinum Cashback, Amex Rewards and Green American Express cards by going to the American Express website, logging in and looking under ‘My Offers’ on the statement page.

Note that Corporate and pre-paid Amex cards do not qualify.  Lloyds Avios Rewards cards are also now blocked.

You can register supplementary cards (an additional card held by your partner on the same account) as long as it has a different card number to your main card and has its own separate Amex log-in.

Find participating small shops

The main Shop Small site is amexshopsmall.co.uk which contains a link to an interactive map where you can find participating shops in your area.  You will also often see a Shop Small sticker in a shop window.

Beware that this map, in previous years, has not been accurate. Often in a good way (some shops not featured give the credit) and often in a bad way (shops on the map are closed or don’t even accept Amex).  Your best option is to use your Amex whenever you can during the Shop Small period and see what hits.

It is worth noting that it is not just sellers of ‘things’ who are taking part. You will find cafes and even the occasional pub taking part!

Make a qualifying purchase of £10 or more

You can make one purchase per registered card per shop that is taking part in ‘Shop Small’.

You should receive an email or phone notification soon after making your purchase, although you shouldn’t panic if you don’t.

A £5 credit for every £10 purchase will be added onto your credit card statement within a few days.

For clarity …. this promotion is fully funded by American Express as part of its campaign to encourage more small shops to accept the card.  It is not funded by the shop so you shouldn’t feel guilty about taking part.


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Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

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Comments (241)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • vlcnc says:

    Can you double dip with this? As in if you split a bill with your additional cardholder – so using different cards but same account?

  • Ray says:

    Rob you mention that Lloyds Amex is now blocked.
    I rang them to confirm and they said until you get the letter with the final date on it you can still use it.

    • Bill says:

      Blocked from the offer that is. You can’t participate with Lloyd’s as its impossible to register the card for the offer.

    • Liz says:

      Lloyds cards are specifically excluded from Small Shop this year. It’s in the T&Cs.

  • Gary says:

    Thanks for this Andrew – much better than the Amex map! How can we contribute to this list?

    • Andrew (@andrewseftel) says:

      I’ll keep an eye on comments here.

      • Sam says:

        Ciao Bella on Lambs conduit street (Bloomsbury area) is an amazing Italian place, they are on the list. Well worth a visit.

  • Ahop says:

    5 shops that worked for oyster top up, no longer working this year. Has anyone had any success elsewhere with this so far?

    • Genghis says:

      Yes – now at home after a busy and wet morning out in the field.

      • Alan says:

        Haha good work – nothing much here, pushed £500 through on Morrison’s 10% off deal instead 🙂

        • Liz says:

          Get yourself over to St Andrews. Cards, stamps, wine, deli, butchers, cheese, cafes. Aitkens in Dundee.

          • Alan says:

            Haha yep enjoy your day out – trying to be good food-wise and don’t need too many stamps, etc. Had fun with Morrisons though, Hunter’s Tryst one has an massive GC selection and is an Amazon delivery location 🙂

      • AJ says:

        Yes – just got in after 7 hours out there on the ‘trail’ putting through over £1000 of spend. I have been surprised how willing shop owners have been to take amex (for oyster) given new no-fee legislation for taking cards. Got quite a few in without any fees at all.

        • Geoff says:

          Did you seriously perform a hundred transactions of £10 to get £500 in statement credit? What did you buy?

          Asking for a friend…

        • Alex says:

          Two of off licence shops in my part of London that are on shop small, do not take card payments for oyster top up – cash only!

      • VJ says:

        @Genghis I believe you mentioned sometime that you are from SE London, do you recommend a place where I can top up oyster with small shop.

  • Alex W says:

    Wow never before have I been so annoyed about items costing £9.95!

  • BlueLabel says:

    Took the kids for a slap-up lunch at local independent cafe on the map. Asked to split the bill across 2 cards. Certainly sir. Er… we don’t take American Express. It’s Amex 1: 0 BlueLabel

    • Genghis says:

      Call Amex. They’ll usually give you the credits

    • Chris says:

      Just running the math here – kids suggests minimum of three people eating including you, but only two cards to split across so bill <£30

      Might not be everyone's idea of slap up!

  • The Streets says:

    Are people receiving email confirmations from AMEX after each shop small transaction? Ive done a few but still nothing yet in the inbox…

    • Genghis says:

      Yes. Don’t use contactless

      • The Streets says:

        Agreed… I forgot the first time but remembered the second (having read here previously) and will continue to not use contactless. But if contactless is such an issue then it’s a bit unfair on regular non hfp readers users

        • Shoestring says:

          Contactless is a recipe for hassle/ fail on Shop Small.

          Always, always, always – put it in. (sez to self! 🙂 )

        • Alan says:

          IIRC it does seem to work but more erratic and sometimes takes longer. Think it does get there eventually in most cases tho.

      • Rich says:

        I’m guessing anywhere taking payments via iZettle or similar has zero chance?

        • EwanG says:

          @Rich In the past I’ve purchased from retailers who are on the AmEx map but use izettle. My experience is the credit does not post (because izettle is a payment intermediary so going through like a PayPal transaction) and whilst you can push AmEx to manually credit as it’s on the map it’s simpler to choose somewhere else!

      • AJ says:

        Contactless should in theory be the same as putting in pin now due to change in the last year or 2. Every contactless transaction for amex now has to be ‘authorised’ at the point of sale. Which means the card machine talks to amex’s servers (which is what triggers the email). Previously card machines that took amex could batch up and report in later in the day/week – no longer allowed.

        I do contactless for most of my spend. Had to do PINs for all cards in one shop today and took forever! Emails have mostly come through fine on contactless.

      • RussellH says:

        This may apply to use in Morrisons too.

        I paid contactless last Wed, got no e-mail, but today’s payment using PIN did trigger an e-mail.

        There is something odd about contactless (and pay-at-pump) at Morrisons – these transactioons never show up as ‘pending’ on the Amex website.

    • Shelly says:

      Yes and I used contactless in all of them

  • johnny_c-l says:

    Can anyone recommend a central London dry cleaner who is on shop small this year?

    • Genghis says:

      I looked for one but even with the discount they couldn’t beat my usual cash only gaff: £5 a suit jacket and trousers, £1 for a tie so I even take my colleagues’ for no service charge. Lol.

      • Stuart says:

        James Shoe Care on Fleet Street

      • Sam says:

        Genghis, please share where your usual place is, my current dry cleaners in central although very good are quite expensive..Thanks.

        • Genghis says:

          Near my house. You won’t get those prices in the City. Same reason I never get my haircut in the City.

    • johnny_c-l says:

      Thanks all for the replies

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