British Airways launches 50% off Avios Economy redemption flights – but is it still a bad deal?

British Airways has launched an Avios redemption sale – but with a catch.

Until 17th June over 90 long-haul routes can be redeemed at 50% off, but in Economy only.  

Which routes are included?  The small print says that:

“Reward flights are strictly subject to availability which may be very limited or not available at all on some routes including Sydney, Sao Paulo, Rio de Janeiro, San Jose (Costa Rica), Grenada, Cancun, Lima and Male.”

….. but I think this is just referring to the general difficulty in redeeming to these cities in the first place.  What we do know is that Moscow, Cairo, Amman and Tel Aviv are excluded, so it is possible that ‘mid haul’ is not included.

Unfortunately taxes, fees and carrier charges are NOT reduced and will set you back around £350 per person (£275 for the Middle East).

This offer is for flights from or to London Heathrow and Gatwick between 1st September 2018 and 31st May 2019.  In reality, despite what the rules say, regional departures seem to work OK too.  If you live near Inverness this means that you can wipe out the Air Passenger Duty by starting from there as it is exempt.

One way redemptions are allowed.

You cannot combine this offer with a British Airways American Express 2-4-1 voucher or a Lloyds Avios Rewards upgrade voucher.

Avios part payments are excluded from this offer, but Avios plus cash is included.  The reduced Avios price will automatically be applied when booking.

Here are some typical prices for return World Traveller (economy) flights including taxes with this offer:

• Bermuda for 13,000 Avios + £367.16 (peak 20,000 Avios)
• Seychelles for 16,250 Avios + £369.61 (peak 25,000 Avios)
• Hong Kong for 19,500 Avios +£341.35 (peak 30,000 Avios).

James Hillier from British Airways Executive Club, said:

“Our Executive Club Members appreciate a range of ways to collect and spend Avios so it’s great to be launching this promotion which makes reward flights even more accessible. This means that customers can go sandboarding in Dubai, spot stars in Los Angeles or visit Singapore’s Orchard Road for half the number of Avios normally required.”

The problem, of course, is that even at half price most of these deals remain poor.  Should I want to go sandboarding in Dubai, for example, it will cost me 13,000 Avios + £259 on an off-peak date.  Cash tickets can often be had for £295 to £325 which means that the redemption is still a bad deal unless you need the flexibility to cancel if needed.

That said, do the maths.  If you are travelling in high season it may still make sense.  Whilst economy redemptions are usually not great value long-haul, this offer would make sense if a cash ticket would otherwise set you back £550 – £600 or so. This would value your Avios points at 1p each which is fine by us.

Can I rebook an existing flight?

If you have an Avios redemption booked in Economy for these travel dates, you should check to see if it is worth rebooking.

Only do this if there are additional reward seats available to rebook.  Do not cancel an existing booking in the hope that the seats you cancel will immediately go back into the system.  It doesn’t always work that way.

The cancellation fee is £35 per person so it should be worthwhile given that you will saving at least 7,000 Avios.

You must book by 17th June for travel between 1st September 2018 and 31st May 2019 to redeem for 50% fewer Avios – and 0% fewer taxes.

To maximise your miles when paying, your best bet is the British Airways American Express Premium Plus card which earns double Avios (3 per £1) when you book at ba.com or via BA Holidays.  You do not get double Avios if you book with the free British Airways American Express card. 

Another option is American Express Preferred Rewards Gold which offers double points – 2 per £1 – when you book flight tickets directly with an airline.

The special offer page for the deal is here.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.