Maximise your Avios, air miles and hotel points

Why SWISS short haul Business Class makes BA Club Europe look good

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

This is my review of SWISS Business Class between London Heathrow and Zurich.

Critics of British Airways Club Europe – and whilst a fairly heavy user I am not the biggest fan, mainly due to the food – have a problem.  Whilst it is possible to point to many airlines as offering a superior long-haul business class experience, there really isn’t much to offer in terms of short-haul benchmarks.

Criticism of Club Europe generally centres about value for money compared to Euro Traveller – especially if you have BA status and can pre-book an exit row seat with more leg room than CE – or with low cost carriers such as easyJet.  You don’t hear many comparisons with superior European business class products.

SWISS business class review heathrow zurich

You would think that SWISS would be able to set an example, with their aircraft packed full of expense-funded travellers.  On my 6am departure on Tuesday (the first flight out of Terminal 2 that day) there was FIFTEEN rows of Business Class but only 62 people on the aircraft in total!  I actually thought that SWISS had removed the curtain between Business and Economy until I was getting off and noticed it was actually 2/3rd of the way down the plane.

SWISS Business Class, however, proved to be dire.

In no particular order, let’s see why:

1C stuck out into the galley

Because of the way the cabin is laid out, 1C stuck out into the galley.  Having boarded fairly early, my feet and indeed my entire body were targets for the feet and bags of everyone else boarding after me.  Not fun.

No wardrobes

Whilst rarely seen on on low-cost carriers, British Airways is retaining Club Europe wardrobes.  They won’t take many coats in the future, because all of the emergency medical equipment is being moved into the wardrobes in the current refurb, but they will remain.  SWISS has got rid of theirs.

Super thin seating

SWISS has the ultra-thin seating that British Airways is introducing which runs throughout the entire plane.  You can see the width in the picture below.  If I’m honest it wasn’t hugely uncomfortable but not ideal.

The photo makes the seat look fatter than it is, because the back panel is partly covered in the same leather as the seat.  This optical illusion does work.

No middle tray table

Like BA, the middle seat is blocked in Business.  Unlike BA, they do not have a purpose-built table to slot in the space for the benefit of passengers.

Unappetising food

This is what we were fed – a vegetarian omelette with a slice of cheese thrown on top and some mushroom sauce.  Not great.  There was no Plan B.   Amusingly, the guy next to me – who had ordered vegetarian – refused it after taking one look.

Swiss short haul business class food

It wasn’t all bad, of course:

Boarding was efficient, albeit with only 62 passengers it wasn’t a major strain

The first couple of luggage lockers were clearly marked ‘Business Class Passengers Only’

Bottles of water were offered before take-off

SWISS still comes around the plane with chocolates before landing

What does confuse me is why SWISS bothers to pay for a full crew to stay in London overnight, plus the parking costs of the aircraft, just to depart at a time so early (6am) that it only has a token passenger loading.  Tuesday is generally one of the busier days of the week too.

Conclusion

If there is a solution to the problem of European short-haul Business Class, SWISS has not found it.  Given a straight choice between British Airways and SWISS I would take BA although, as I will cover separately, the Lufthansa lounge in Terminal 2 isn’t bad.

If you’re wondering whether SWISS long-haul is any better, that review will also follow in a few days.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (52)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Harry Hv says:

    Unlucky. My experience, the food is very good, the seats are no less comfortable and a great deal cleaner than BA’s. Plus you avoid the risk of BA’s spiteful auto-offloading of latecomers if there’s a hold-up at security.

    Best way to buy Swiss business class ex London is to start buying an economy fare on the Swiss website, they always offer a cheap upgrade. Example: London-Geneva June 1: business class is £222, economy is £59.00 and the upgrade is offered at £61 for a total of £120.

    • Concerto says:

      But remember, the restrictions of the original economy fare still apply.

  • Chris L says:

    I took that 6am flight (ouch) a few months ago but in economy. There was a similar loading so I grabbed a row of 3 to myself. Not sure I could see the point of paying extra for business class – we got a little bun for breakfasts as well as coffee, orange juice and water – and, most importantly, some Swiss chocolate. I guess most of the people flying Swiss in Europe have Business class travel by policy so maybe they don’t need to try.

    The return flight was a fully loaded A321 and I felt very sorry for the poor chap in 1B who must have been kicked and trodden on by well over a hundred economy passengers as they passed him!

    • Lady London says:

      And that’s no better on EZ either.

      What a pity Rob that your flight departed from Terminal 2 at 6am. A later flight would have given you the chance to make the trek to the United, Singapore and maybe even the Maple Leaf lounge in Terminal 2 ! 🙂

  • Michael C says:

    Pretty much OT, but returning BCN-LHR in Club this week, over half the passengers seemed to be non-native English speakers (without wishing to profile!).
    I therefore wondered what they made of the “Ploughman’s or sandwiches? Ploughman’s or sandwiches?” offered, without being shown anything.
    The sandwiches were beyond a joke. Was that…FIG in one?!!

    • Mr Dee says:

      agree last sandwiches were rubbish, I think the Barcelona food is similar to the Madrid offering as it is not as far as some of the other destinations in Spain.

  • Ben_mw says:

    I would also say unlucky. I’ve flown Swiss from Manchester a couple of times on a CS100, so if you are sat on the left of the plane there is no one else on your side of the aisle.. Food was good, drinks were plentiful, crew were very friendly and the time we arrived in Zurich at a remote stand there was a separate, very nice for a 2-minute trip, minibus for business class folk. I much preferred the lounge that I used near the B gates to any BA Galleries Club lounge that I’ve been in (not many admittedly) and on a very short onward flight to Stuttgart I was impressed that there was a decent snack and drinks served – on a flight that lasted 27 minutes. I would definitely use them again in preference to BA.
    I wouldn’t normally bother with Business for such trips, but in these cases the price difference between Economy and Business was tiny.

    • Dwadda says:

      Thanks for sharing. I was hoping for a review of the Bombardier business class. I look forward to trying it, from what I have read it is also extremely quiet. Was that apparent to you?

      I hope BA chooses to replace the Embraers at LCY with the Cseries rather than the E2. The planes are more comfortable (cabin wider) and it would support British jobs (the wings are manufactured in Northern Ireland).

      If the seats/cabin are better than Embraer (can anyone confirm) then they should choose the best ‘hard’ product.

  • An says:

    Hi
    I travelled Swiss yesterday and once last week and I have to say it was most likely the best European short haul flight experience. The huge difference is the attitude of the crew vs the crew operating out of other airlines. They were happy doing their job and conversing with pax.
    On another note Rob I think you experienced perhaps a one off bad food?? Yes not blocking the middle is not great and the ultra thin seas but BA will shortly have those along with tiny toilets…

  • Volker says:

    I am one of the (few?) guys who still chooses to travel in business class on short-haul European and domestic flights AND who pays with his own money despite being told regularly that it wasn’t worth it. I love being on planes so much that instead of taking a direct Lufthansa flight on a recent journey from Krakow to Frankfurt, I booked myself (and the OH) on SWISS KRK-ZRH-FRA.
    What I did like was the fact that I could pick our seats at the time of booking without being a *A status passenger. I also liked the choice of “surprises” you can arrange pre-flight online: I went for a box of SWISS chocolates for Mrs. Volker including a personal note.
    Looking at the whole experience, however, I was disappointed. I had never been on a SWISS flight before and with BA being slagged off by so many of my fellow travellers and given the Swiss reputation when it comes to hospitality, my expectations where high…
    Well, I knew about the thin seats on LH flights but wasn’t aware that SWISS had got them, too. I don’t like them at all, they remind me of public buses. The planes were NOT any cleaner than BA’s, they were actually pretty grubby, which was a bit of a shock given the Swiss reputation in the world. Food was okay but, again, not any better than BA. And the chocolate surprise? There was a delay before take-off, and while the plane was still waiting at the gate, a male member of the cabin crew said to my OH “I might as well do that now while we are waiting”. While Mrs. Volker looked at me, wondering what he meant, he went to get the chocolates and gave them to her: “Somebody has been thinking of you.” It’s all about timing, they say, and I thought that was a bit awkward, almost like “let’s get that out of the way first”. The chocolates were absolutely gorgeous by the way…
    Would I CHOOSE to fly SWISS on short-haul again? Not necessarily.
    I look forward to reading about your long-haul experience, Rob.

    • Cate says:

      ‘I am one of the (few?) guys who still chooses to travel in business class on short-haul European and domestic flights AND who pays with his own money despite being told regularly that it wasn’t worth it’

      Nope, we are the same. I like just walking in to the lounge, going through the priority lanes, siting down first, getting off first and all on my boarding pass. We had to get a Priority pass because we fly Norwegian a lot which doesn’t have a biz class and the first time we used it was when Gatwick had the electric problems and they were only letting ticketed pax in the lounge. They turned us away at the door – I was so embarrassed.

      • Tilly says:

        +1 we also pay for CE sometimes for the lounge access, fast track security and to be able to get off the plane first.

  • Joan says:

    Well we flew Swiss to Zurich albeit economy , for Christmas and it was fine – a little brekki bun , hot drink and a chocolate ????. All very efficient .
    On the other hand I really enjoyed our club Europe mini holiday to Valencia in January … less than £600 for 2 club Europe return flights and four nights in a nice modern apartment right in the centre of the city – such a bargain ! And I thought the hot brekki on the way out was was very tasty and the four course lunch on the way back also really good . Plus we each got 80 tier points ????????

    • Tilly says:

      Joan we’re taking a CE break in March to Valencia. Similar good price. Rtn flights in CE and 4 nights in what looks like a lovely hotel in a good location for £1k for both of us.

      Any good tips you have for Valencia I’d be very grateful.

      • Rob says:

        Hi Joan
        Are you able to tell me the name of the centrally located apartments that you stayed in. It sounds nice and I’d like to check out such a trip. Thanks in advance.

      • Tilly says:

        Oooh. Thanks Joan! All sounds amazing! Will definitely check out your recommendations. I am such a foodie so will be hunting down what you have recommended.

        We’re staying at Hospes Palau de la Mar hotel. I hope it’s as nice as the reviews say.

      • Mr Dee says:

        Nice, the Hospes Palau de la Mar hotel looks like a good value SPG point redemption

      • Tilly says:

        I’m not enrolled in SPG. Tend to stick with Hilton Honors and don’t go away for business much anymore. Have an IHG account but all my points from work stays expired because I just didn’t use them and stopped spending so much time away from home.

        Just realised I said i paid £1k for us for this trip. Was clearly half asleep this morning. Was nearer £850 for the 2 of us.

        I am really looking forward to Valencia!

      • Joan says:

        You’re welcome Tilly – have a great time !
        Rob – here’s a link through booking.com for the apartments we used although we booked through BA… they were very modern and comfy and clean – they have a kitchen but not much in the way of cooking utensils but we didn’t want to eat in anyway

  • Nigel says:

    I think Swiss is very good indeed in Business. Generally food is better than BA, wine is substantially better. The crew are highly professional and consistent. The water, the chocolate, the clearly marked Business Class luggage bins. It all feels more premium than BA.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.