At last – Waitrose lets you earn airline miles when you shop in-store

At long last, the cry from a large part of the Head for Points readership:

“Why can’t we earn miles at Waitrose?”

…. has been answered.

Via a new deal with Virgin Atlantic, you will earn 4 miles in Virgin Flying Club for every £1 you spend in-store at Waitrose.

This is 66% more miles than you earn at Tesco if you collect Clubcard points (1 per £1) and convert them to Avios at the rate of 1 : 2.4.  For a more direct comparison, you will now earn 60% more Virgin Flying Club miles by shopping at Waitrose than if you shop at Tesco and convert your Clubcard vouchers at 1 : 2.5.

As noted in the comments, this should also allow John Lewis shoppers to buy Waitrose / John Lewis gift cards in Waitrose and collect the extra miles.

This offer is part of the Virgin Atlantic Shops Away shopping mall.  To sign up, you need to visit this page of the Virgin website and register your credit cards.   Make sure you register your partners cards as well if they are also likely to visit Waitrose.

If you register an Avios credit card, you will obviously continue to earn Avios from that as well as earning Virgin Flying Club miles via Virgin Atlantic for your shopping.

As an added benefit, registering will also earn you Virgin Flying Club miles when you use your payment card in this rather odd selection of outlets:

• American Golf (4 per £1)
• Blue Inc (4 per £1)
• Debenhams (1 per £1)
• Ernest Jones (2 per £1)
• Forever 21 (4 per £1)
• H Samuel (2 per £1)
• Habitat (4 per £1)
• Heal’s (1 per £1)
• Jamie’s Italian (2 per £1)
• Officers Club (4 per £1)
• P&O Ferries (4 per £1)

If you don’t already have a Virgin Flying Club account, you may want to sign up purely to take advantage of this deal.  

At the very worse, you can redeem 12,500 miles for a £50 voucher valid at many Virgin Group companies or for Theatre Tokens.  It is also worth remembering that you can transfer Virgin Flying Club miles into Hilton Honors points (at 2:3) and IHG Rewards Club points (at 1:1) with a minimum transfer of 10,000 miles.

How can you earn more miles?

It is very easy to earn further Virgin Flying Club miles to top up your account. The options are numerous:

Take out the Virgin Atlantic credit cards.  They are currently offering enhanced sign-up bonuses of 10,000 miles on the free card and 25,000 miles on the £140 card.  You are able to apply for both cards and get both bonuses (more in this article).

Transfers from Tesco Clubcard (at a higher rate than BA, £2.50 = 625 Flying Club miles)

Transfers from American Express Membership Rewards (1:1) – transfers from Amex to Virgin are instantaneous as well, once your accounts are linked, unlike transfers to BA

Transfers from Heathrow Rewards (1:1)

Transfers from most hotel programmes, including Starwood Preferred Guest

There are also some hotels which credit to Virgin even though they do not credit to Avios

Car rentals – Virgin offers a generous 1,000 miles per Hertz rental for example

Receive 6,000 Virgin miles for taking out a Virgin Money ISA

Receive 3,000 Virgin miles with your first order from Virgin Wines

This recent article looks at where you can fly with Virgin Flying Club miles.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Virgin Points from UK credit cards (April 2025)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points.