Does HfP have an ‘anti-BA’ bias?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

• Neil says:

  9 Jun9 June 06:14

  To me, being one of those who has seen BA go through many changes in the last 20 years, the moans we have about BA are often justified on the basis of “I remember the good old days when x was great..” but the flip side is of course the whole industry has been cheapened by the new kids on the block and BA has had to respond.
  Despite living in the north of England though, I still refer to BA as our national airline.

  • Frankie says:

    9 Jun9 June 06:26

    It IS the national airline. Aer Lingus is Ireland’s. It’s low cost. AeroFlot is Russia’s.

  • Paul says:

    9 Jun9 June 06:57

    But it’s not a national airline anymore. Until recently there was not a single service in Scotland and indeed England that did not operate to or from London. There probably is not another single comparable sized nation in Europe that operates only from one city.

    • Barry cutters says:

      9 Jun9 June 07:30

      It’s the national airline but is still a business, do you really think if it was in their interest and profitable to open up tens of new routes from Glasgow, Edinburgh, Newcastle , Manchester, Cardiff, that they wouldn’t do it? You have indirect access to the whole of n.america and every other destination ba offers with many connections a day from all these places and that’s good enough.

      • Dan says:

        9 Jun9 June 23:44

        Sorry, that’s a ludicrous statement.

        It’s obviously fine for BA to take a business decision to offer those in the regions a service which relies on connecting through LHR – but I think the point here was that, as our national airline, it feels odd that Virgin, Emirates, Qatar etc can make direct traffic from the regions work – and suggests BA have taken an ideological position here – along the lines of your final sentence above!

• Peaceful Waters says:

  9 Jun9 June 06:19

  When 90% of changes are detrimental it’s hard to report positively about them.

• Globetrotter7 says:

  9 Jun9 June 06:19

  Well to be honest, I did also wonder why you had to compare the Eurostar lounge offerings to BA. Considering that you also focus heavily on Virgin, you could have used the Virgin Trains First Class lounge at Kings Cross as a reference point. That’d have been fairer. So I can understand the criticism from the FT reader

  • Susan says:

    9 Jun9 June 06:47

    Virgin trains C1 lounge is only a good comparator if the majority of the audience is likely to have used that service. The whole point of the site is to get enough airmiles to fly in a premium cabin and so have access to at least Galleries Club. And as flying is the only other quick route to Paris comparing with the flying option is also valid.

  • Ceri says:

    9 Jun9 June 07:19

    All very well globetrotter, but I suspect that many readers on HFP, like me, who are not south east based have no experience of the virgin first class lounge at kings cross. (living in the West, even when travelling by train, virgin is not an option). On this basis I think it’s likely that the comparison with the BA lounge will be familiar to more readers.

    That said, I suspect that most readers would also have other ideas about references that Raffles could have compared the Eurostar lounge to.

  • Genghis says:

    9 Jun9 June 07:53

    But then the previous or recently revamped lounge?

    • Raffles says:

      9 Jun9 June 09:10

      I haven’t been in since Virgin took it over, to be honest. I did review it before the switch.

• Derek says:

  9 Jun9 June 06:24

  I think you have to look at it like this: if you want to ‘earn’ free flights or earn status privileges in the UK and you tend to fly to or redeem flights to both westward and eastward destinations then Avios is your easy answer.

  Unfortunately the easiest way to earn them is to fly BA – and personally I have found that as time goes by their product has become less and less desirable while airlines like QR have gone from strength to strength. (Also who cares about the interior of the 787 if you are sitting in the most uncomfortable seat ever imagined by an airline!)

  So, at the end of the day, your journalism reflects this – you are chronicalling what is happening – and it is negative.

• SouthernEM says:

  9 Jun9 June 06:24

  Good that people can express their point of view, but can this person now accept that we, who read HFP don’t share it? BTW, reading HFP has helped me make an informed decision to book BA last week so in fact, it encouraged me to travel and book a Business class flight which I am very much looking forward to. I left reading the rest of the details because frankly, I do not want to wonder if the person serving me is this guy. Keep going HFP, don’t mind these comments- use them as food for thought.

• Ian H says:

  9 Jun9 June 06:27

  No bias IMO. The BA offering is simply not very good anymore compared to other airlines.

  In terms of the magazine comment – that is absolutely fair.

  Maybe this employee needs to remove his BA blinkers and see what the competition is offering.

• OttoMH says:

  9 Jun9 June 06:28

  Dear Raffles,

  I fly ba (GCH) because it offers a good FFP and the fringe benefits like the 2-4-1 and the GUFx vouchers are good. I also think I am pro-BA biased, to the detriment of my travel experience, due to the ‘aspirational’ nature of their product and marketing during my formative years in the late 90’s and early 00’s. I kind of like the feeling of the ‘exclusive British club’ – maybe because I’m an expat these days?

  However, if i take the rose tinted specs off for a second… These days I tend to only fly them when they are price competitive though, so maybe I am part of the problem?! However, that said, I an happy to pay a significant premium relative to budget airlines on short haul (£50-60) and a modest (10-15%) long haul. I just feel that the product and service isn’t worth a significant premium or worth flying out of the way for.

  I am irritated by cost cutting measures. They need to keep the cost base down but I feel this has been to the detriment of passenger experience, in the majority of cases. This positioning is at odds with why I fly them. Maybe this is just too far at odds with what I, and many others I guess, are actually willing (or able, work travel for example) to pay. The hot food example is another irritation, as it can’t cost more than £5-6pp to do a decent inflight meal, surely? Surely BA’s customer base is willing to pay more for improved product and service? If they continue to imitate U2 they can only lose as then there’s no differentiation and U2 have the upper hand on routes for 85% of the country.

  Most staff are exceptional, but there can be some real CBA crews too.

  BA needs to differentiate itself, it can never be successful with a cost leadership strategy. You can’t cut yourself to success.

  OttoMH

  • McSalty says:

    10 Jun10 June 13:14

    Depends if they end up partnering with U2 in the future…

• Peter Bambridge says:

  9 Jun9 June 06:29

  HFP is not biased IMHO !
  I find much of the constructive criticism helpful, and BA could do well to listen and act more on such feedback.
  Having spent many years as an IT industry analyst, I know how frustrating it is when someone throws a ‘bias’ accusation. Very hard to handle effectively.
  Healthy discussion needs to be open to all to comment, so any feedback and interaction is to be welcomed.
  The world would be a poorer place if we all agreed on everything,
  Please keep doing what you do best !

This article is closed to new comments. Feel free to ask your question in the HfP forums.