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HfP had 1 million page views in January …. which is a bit spooky, actually

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If someone had told me three and a half years ago when I started HfP that I would eventually reach the giddy heights of 1 million page views per month, I’m not sure I would have believed them.

However, last month, we did it.

1,022,000 page views to be precise, of which 80% came from UK readers.

This represents 199,000 unique visitors – although a single person accessing the site from multiple devices counts as multiple unique visitors, so the actual number is lower than that.

Alexa now ranks HfP as the 1,500th biggest website in the UK.

HFP

This is a very abstract number, of course.  When I write, it is just me and a laptop.

There are now almost 3,800 articles on the site, of which I have written 99.5%.  My plan for 2016 is bring my contribution down to 97% (nothing like setting a big goal for yourself …..), primarily through letting Anika spread out from Shopper Points to pick up some of the hotel and lounge reviews and general travel pieces.  Don’t worry, she knows what she’s talking about.

There may be a few other organisational changes as well, although I am not yet fully clear how it will go.  The current situation is probably not sustainable – I get 700 emails per week, for example, which continues 24/7 whatever I am doing and wherever I am.  I even got 29 HfP emails on Christmas Day last year.

I also need to spend more time out and about meeting the airline and hotel marketing and programme heads.  That would drive bigger competitions, exclusive news stories and higher value advertising, but it is not possible with the current workload.  Let’s see how it goes.

Thank you to everyone who reads Head for Points for your support – even if you read it via the daily emails and so didn’t contribute to the 1 million page views 🙂

Of course, as January is always busy due to the post-Christmas booking frenzy, February is only 29 days, March contains Easter which is always quiet and April is only 30 days, I may not be hitting 1 million page views again for some time.

Comments (68)

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  • Chris says:

    Well done Rob. Great site. Let’s see if we can get you to 1 million views this month as well!

  • James Ward says:

    Many congratulations Rob. This achievement was hard-earned and fully deserved. Your commitment to maintaining a seven day schedule of quality posts is fantastic. I’m sure you’re going to go from strength to strength in 2016.

  • Hingeless says:

    Fact
    1m PVs
    200k uniques
    = 5 PVs per unique

    Reality
    A lot of uniques will be one off’s via search. Not all real people will view HFP on more than device. Email analytics are not being taken into account.

    This probably means that in reality Rob has a lot less readers than 200k but they are VERY engaged in the content, reading very often. The fact that older email competitions that had been via post code entered into comments have created 1k in entries probably could lead you to believe the readership is around 20k+ per day based on a few other assumptions – that’s quite amazing, well done

    • Raffles says:

      Usually 10,000 uniques per day online and 5,000 on the email list.

    • Andrew (@andrewseftel) says:

      I don’t know how big your commenter population is, but I reckon you could use that to identify individual users across platforms (e.g. my name/email is pre-populated across all devices I use). It wouldn’t be too tricky with Google Tag Manager, but doesn’t look like you’re using it.

      Then again, I’m sure publishers like higher numbers of unique viewers!

  • Jimmy says:

    Bravo! Keep up the good work.

  • Dave H says:

    Well done Rob, onwards and upwards, happy to be part of the 0.5%!

  • Craig Vassie says:

    Well done matey! You get the page views because the content is very good. Keep it up!

  • Karen says:

    Well done Rob! I have gone from 0 to 200,000 of Avios points in 6 months thanks to the advice
    shared on here.

  • Ken McCallum says:

    Well Done Rob, that’s quite an achievement. I always look forward to my morning trio of Points Based info and genuinely enjoy reading them.

    I’ve got quite involved in the “hobby” over the past few years and much of that has only been possible with info from HFP. And just think, you got that info because you “had” to fly First Class on a number of airlines! Sounds like a a great Win Win to me. Really excellent stuff.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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