New York Stories #6 – Hilton premium reward ‘special pricing’ at Conrad New York

I wrote about the Conrad Hotel in New York last year (hotel website here).  The hotel had some good points but, overall, it didn’t fully work for me.  But now I was back.  Why?

Here is most practical reason.  I was sitting on a large pile of Hilton HHonors points.  I had converted some Amex Membership Rewards points to Hilton last year for a redemption which we ended up cancelling.  I wanted to use them up if I could.

Secondly, the hotel does have a lot going for it:

It is new

Even the smallest rooms are a huge 43 square metres and are arranged as suites

Free breakfast as I am Hilton Gold

Free internet as I am Hilton Gold

24 hour free business centre with 3 good quality PC’s in it – helpful for working on this site

I was in a different part of the building this year and did not have to walk down the almost unlit (they think it’s arty) corridors as my room was overlooking the huge atrium.

I also got an upgrade to a 70 square metre suite, but more on that later.

Hilton HHonors and ‘Premium Room Rewards’

When Hilton HHonors was massively devalued in 2013, one sop was the introduction of ‘Premium Room Rewards’.  These allowed you to redeem for effectively any room in any hotel.  The downside was the value for money you got – it worked out at under 0.2p per Hilton point.

During early 2014, though, Hilton seemed to pull back a bit.  Some hotels started struggling because no-one could afford to redeem there (some hotels jumped from 50,000 points to 95,000 points) and, in big tourist cities, redemptions were a big part of their business.

Hilton did not let struggling properties drop down a reward category or two, making them cheaper.  What has happened is that some properties now have occasional special deals on ‘Premium Room Rewards’.  My Conrad New York room was one of these.

A standard room last Saturday would have cost you $299 + 15% tax or 70,000 points.  That is 0.49 cents per point, roughly in line with my often quoted 0.3p per point valuation.

My ‘Premium Room Reward’ was for a Riverview Suite.  This was selling for $329 + tax, or just 65,500 points.  It was cheaper than booking a standard suite.  Not only that, but it was only one level below a corner ‘Premier Suite’ and I thought I might get upgraded to this as a Hilton Gold.  (I was.  It was 70 sq m and very pleasant.)

At $329 + tax, I was getting 0.58 cents per point (0.34p) which is a decent deal under the new regime.

The ‘Premium Room Reward’ I booked was flagged as a special offer online.  If I check now for, say, Saturday 2nd August, the special offer has gone.  On that day, a Riverview Suite is $299 + tax or 83,719 points.  This is a poor 0.41 cents, or 0.24p per point.

Conrad New York photos

Here are a couple of shots of my ‘Premier Suite’.  The extra space (70 sq m vs 43 sq m for a normal suite) is all in the dressing area (not pictured) and the larger living room.  The bedroom and bathroom are almost identical to the standard suites as far as I can remember. 

The bathroom could have been a lot bigger – it is not clear on the picture but the bath is effectively square and it is impossible to lay down.

There are some other pictures of the hotel in my post from last year.

and

and

As construction on 1 World Trade Centre winds down, the access route to the subway from the hotel is getting easier. It is still a 5 minute trot to get to it, but the upside is that you are walkable to huge number of lines across a few different stations.

The Battery Place shopping and restaurant mall (Brookfield Place) will also fully reopen soon and will be directly connected to the World Trade Centre site, cutting out the need to cross 6 lanes of highway to reach the subway.

Even as it stands, you won’t go hungry here. There is a Shake Shack in the building (and a cinema) plus a 24 hour bagel place which actually sells quite a lot more besides. The covered mini-mall outside the hotel also has a deli / supermarket and 3-4 other restaurants.

To be honest, in Summer, Soho House would be my preferred choice because of the outdoor rooftop pool and location. On a short trip without my wife, though, it was difficult to justify the cost – especially as I had the Hilton points to use up. The Conrad and I are now on better terms with each other and I would definitely use it again.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Hilton Honors points and status from UK credit cards (April 2025)

There are various ways of earning Hilton Honors points from UK credit and debit cards.  Many cards also have generous sign-up bonuses.

There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.

You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.

We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.

You can apply for either card here.

SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

NEW: Hilton Honors Plus Debit

10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit

2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review

There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.

Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card.  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

The conversion rate from American Express to Hilton Honors points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points.