Laithwaites launches a decent Avios bonus promotion on wine

Wine retailer Laithwaites, the UK’s largest mail-order wine retailer (it runs The Sunday Times Wine Club as well as pretty much every other branded mail-order operation), has been a BAEC partner for many years via The British Airways Wine Club. It has also offered deals to avios.com members since the Air Miles relaunch.

The British Airways Wine Club usually offers 1,000 Avios for your first order of a 12-bottle case of wine, with a paltry 250 Avios for subsequent orders.  Cases are priced from £80 plus postage.  There is no obligation to make further purchases after your first case, but you need to proactively cancel.  It is not a cheap way to accumulate Avios.

However, at present they are now offering this deal:

A 12-bottle case for as little as £51

FREE delivery

1,000 Avios

A pair of Dartington crystal glasses

You are getting tied into something, though.  Every 12 weeks, Laithwaites will contact you with details of a new case.  If you do not specifically say that you do not want to receive it, either online or by phone, it will be sent to you and charged to the credit card you used for your initial order.  Here is the small print:

I understand that, every 12 weeks and at Christmas if eligible, I will be notified of the next Laithwaite’s Wine Plan selection, and Customer Favourites selection if applicable, which I will automatically receive unless I request otherwise. I will be charged the appropriate sum for each delivery – all currently £89.99 except Season’s Rose and Taste of Spain which are £79.99, Taste of Australia which are £99.99 and the appropriate price for my Customer Favourites case (Pinot Grigio & Friends and Merlot & Friends currently £79.98). (A £7.99 delivery charge will be added). There is no obligation, you can delay or stop your deliveries of Laithwaite’s Wine Plan cases at any time – simply let us know.

So, in return for the cash saving on your first case, you are going to have to deal with some admin from Laithwaites going forward.  Once you have got your 1,000 Avios banked you can quit Laithwaites Recommends, but this may take a month or so.

Whether you want to go for this depends on how well organised you are.  Overall, to be honest, it is a pretty good deal – 12 bottles of wine at a bargain price, 1000 Avios and the wine glasses.  I doubt the wine will be too bad, given that they want to encourage you to buy more.  And you can always give it away as Christmas presents ….

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.