‘The Duel by Iberia Plus’ – can you really earn 15,000 Avios?

I posted last week about a new Iberia promotion that allowed you to earn a whopping 15 Avios points (!).

There was a reason for this, though, as earning 15 points would ‘activate’ your Iberia Plus account. This means you can transfer Avios to/from British Airways and so book Iberia redemptions at the lower levels of taxes charged by Iberia Plus.

The full English version of this promotion has now been launched – ‘The Duel by Iberia Plus’. See here for full details.

Basically, the more Iberia Plus partners you use between now and the end of July, the more bonus Avios you will earn:

150 Avios when you use your card with 4 Partners
750 Avios when you use your card with 5 Partners
1,500 Avios when you use your card with 6 Partners
6,750 Avios when you use your card with 7 Partners
9,000 Avios when you use your card with 8 or 9 Partners
15,000 Avios when you use your card with 10 or more Partners

You have probably already noticed the flaw in this promotion. It is very, very unrewarding unless you can reach at least 7 (different) partners!

What partners are there?

Well, there are 26 hotel chains and car rental companies on the list. A lot of these are local Spanish groups, though. And, of course, you may be losing out in the first place by crediting hotel stays and car rentals to Iberia rather than taking points in the relevant scheme.

(It seems that you can get an easy credit from Melia by buying 1,000 Melia points for €8 and transferring them into 15 Avios!)

Of the Financial partners, only an Amex Membership Rewards transfer is possible for a UK resident.

Of the Shopping partners, only making a purchase at Bicester Village will earn you Avios.

None of the Leisure and Health & Care partners are any use here. There may be a way of buying a cinema ticket online and earning a nominal sum of Avios for it, but again you are spending money which devalues your eventual bonus.

Of the ‘Other’ partners, Sheffield Centre offers 50 Avios if you order their language courses brochure – but its not clear if they will post it abroad.

I can only see this working well if you are doing a large amount of business travel, in Spain probably, and can reach the required number of partners primarily via hotel stays. For the rest of us, I don’t think it is worth the trouble.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.